Digital Marketing Specialist

The MJ Companies•Phoenix, AZ

70d

About The Position

The Digital Marketing Specialist is a key member of the Marketing + Communications team at The MJ Companies. This role is responsible for executing and optimizing our digital marketing efforts across all channels to drive awareness, engagement, and conversions. The digital marketing specialist will collaborate across teams to ensure our digital presence supports our brand strategy, engages our audiences, and drives measurable results.

Requirements

Adaptability: Responds quickly to change and easily considers new approaches. Adapts approach, goals, and methods to achieve solutions and results in dynamic situations.
Collaborates: Builds partnerships and works collaboratively with others to meet shared objectives. Interacts with team members and colleagues in a collaborative manner that supports both effective and efficient completion of projects and achievement of outcomes.
Manages Ambiguity: Demonstrates a proactive, solution-oriented approach and handles tasks and projects even in the absence of complete information. Makes informed and timely decisions to maintain momentum, ensure progress, and achieve desired outcomes rather than waiting due to limitations.
Analytical: Utilizes logic, critical thinking, and data-driven approaches to solve problems and optimize outcomes. Gathers and evaluates relevant data before making decisions. Identifies key trends and inconsistencies to improve problem-solving.
Drives Results: Consistently achieves goals and delivers high-quality outcomes by maintaining focus, taking initiative, and overcoming obstacles. Anticipates challenges, adjusts strategies to maintain momentum, and overcomes obstacles to drive performance.
Bachelor’s degree in marketing, communications, business, or a related field.
3-5 years of relevant experience in digital marketing, preferably in a B2B or professional services environment.
Demonstrable ability to analyze performance data, derive insights, and optimize campaigns accordingly.
Exceptional written and verbal communication skills, with strong attention to detail.
Ability to effectively prioritize tasks and employ critical thinking in problem solving.
Ability to meet deadlines in a fast-paced, quickly changing environment.
Proficiency with digital tools and platforms including Google Ads, Google Analytics, SEO/SEM tools (e.g. SEMrush), and social media ad managers.
Proficiency with marketing automation and CRM platforms (e.g. HubSpot, Marketo), including campaign setup, lead nurturing workflows, and reporting.

Responsibilities

Plan, execute, and optimize digital advertising campaigns across Google Ads, social media platforms, and other paid digital channels to drive lead generation and conversion.
Manage SEO and SEM strategies to improve visibility, drive qualified traffic, and increase conversions.
Execute and analyze email marketing campaigns, including audience segmentation, A/B testing, automation workflows, and performance tracking.
Develop, schedule, and publish engaging content for social media channels; monitor performance and engagement.
Optimize website performance; conduct landing page testing and implement conversion rate optimization (CRO) best practices.
Manage, update, and optimize website content for performance and user experience.
Track and analyze performance across all digital channels using Google Analytics, SEMrush, and other measurement tools.
Develop dashboards and regular reports highlighting KPIs, ROI, and campaign performance.
Leverage data to make recommendations that improve campaign performance and marketing effectiveness.
Ensure all digital touchpoints reflect consistent brand voice, messaging, and visual identity.
Contribute to broader marketing initiatives, including integrated campaign planning and execution.