Digital Marketing Specialist

Naviga • New York, NY

17d

About The Position

Our client is seeking a driven and results-oriented Digital Marketing Specialist to lead their expansion in the entertainment sector. This pivotal role is focused on identifying, prospecting, and closing new business opportunities with major studios, production companies, and media agencies. You'll be responsible for the entire marketing cycle, from initial outreach to contract negotiation and closing. You will be instrumental in growing the company's market share, building a robust marketing pipeline, and establishing long-term relationships with key clients. This is an exciting opportunity for someone who thrives on the hunt and wants to make a direct impact on the company's growth in a dynamic and highly visible role.

Requirements

• A Hunter: You are highly motivated by the challenge of finding and closing new business. You have a track record of success in new business development, preferably in a SaaS or technology marketing environment.
• Consultative & Strategic: You excel at understanding complex business challenges and can present solutions that address specific client needs. You can think strategically and align marketing activities with long-term company goals.
• Exceptional Communicator: You can articulate a clear, compelling value proposition to a range of stakeholders, from technical teams to C-suite executives. You are persuasive, confident, and a great listener.
• We are seeking a Digital Marketing Specialist with proven experience marketing SaaS solutions to entertainment or media clients.
• Candidates from parallel industries—such as digital media, creative software, or B2B software—with a successful history of building and closing new business will also be strongly considered.

Responsibilities

• Develop and execute a strategic plan to generate new leads and build a strong marketing pipeline within the entertainment sector.
• Conduct proactive outreach to key decision-makers at target companies through cold calling, email campaigns, networking, and industry events.
• Lead discovery calls and product demonstrations to understand client needs and effectively communicate the value proposition of our SaaS platform.
• Manage the full marketing cycle from prospecting to negotiation and closing new deals.
• Collaborate with the marketing and product teams to refine sales materials, messaging, and go-to-market strategies based on market feedback.
• Track and report on marketing activities, pipeline, and key metrics to meet or exceed quarterly and annual revenue targets.
• Stay informed about industry trends, competitive landscape, and new entertainment technologies to maintain a competitive edge.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed