Digital Marketing Specialist

City of Greeley•Greeley, CO

About The Position

We are seeking a creative and strategic storyteller to join our team and help shape how the City of Greeley connects with its community. This role is responsible for developing engaging, high-quality content that informs, inspires, and builds trust with residents, businesses, and community partners across digital channels. The ideal candidate is a strong communicator and skilled writer with a talent for translating complex information into clear, compelling narratives. You will create and manage content across multiple platforms—including social media, blogs, e-newsletters, and digital campaigns—while adapting voice and tone to align with the City’s brand and priorities. This position requires a proactive, data-informed approach to storytelling, using both organic and paid strategies to drive engagement and participation. If you are passionate about community-focused communication and thrive in a collaborative, fast-paced environment, we invite you to help tell Greeley’s story in a meaningful and impactful way.

Requirements

Bachelor's degree in communication, marketing or related field.
Three (3) years of experience in 21st-century communication practices (i.e., marketing, communications, media relations, public engagement, brand management, or related fields).
Valid Driver’s license
Understands the fundamental concepts of promoting local government and community.
Proficient at writing, organizing content and data, and reporting outcomes.
Knowledge of principles and best practices of social media, digital marketing, and online engagement.
Ability to utilize components of project management to successfully schedule, lead and facilitate communication.
Experience assessing, monitoring, and measuring strategic communication and marketing initiatives.
Knowledge of content creation strategies, including writing, photography, video, and audio production.
Knowledge of web content management systems, digital advertising platforms, and analytics tools. Ability to think strategically and align digital campaigns with organizational goals and priorities.
Creating, curating, and managing engaging content across multiple platforms.
Skills in developing and executing paid and organic social media campaigns.
Skills in designing and analyzing performance reports to measure effectiveness and adjust strategies.
Skills in storyboarding, editing, and producing multimedia content (photo, video, audio, graphics).
Ability to communicate clearly, effectively, and professionally both online and in person.
Ability to respond quickly and appropriately to comments, questions, and sensitive issues on social platforms.
Ability to represent the City in a positive and professional manner, especially during high-profile projects or crisis communications.
Ability to stay adaptable, innovative, and proactive in identifying risks, opportunities, and new trends.
Experience with digital cameras and basic video editing abilities specifically for social media.

Nice To Haves

Bilingual in English and Spanish.
OR
Any combination of related education, experience, certifications and licenses that will result in a candidate successfully performing the essential functions of the job.

Responsibilities

Strategic Storytelling & Content Development
Digital Content Strategy & Engagement
Analytics, Performance & Optimization
Campaigns, Image Initiatives & Community Promotion
Multimedia & Digital Asset Creation
Web, E-Communications & Digital Support
Collaboration & Internal Partnership

Benefits

This position is benefits eligible. Please view our benefits guide here.
The City of Greeley is proud to offer a robust benefits package in addition to your wages. This package includes health and wellness, retirement savings, discounted access to Greeley facilities and more.

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