Digital Marketing Specialist I or II

METER Group • Pullman, WA

23d • $26 - $43 • Onsite

About The Position

Digital Marketer METER Group, Inc. is seeking a qualified Digital Marketer candidate to play a pivotal role in developing, implementing, and managing marketing campaigns that effectively showcase the organization's innovative products and services. The successful candidate will be instrumental in enhancing brand awareness, driving web traffic, and acquiring valuable leads and customers. This role works from our Pullman, WA office. We are seeking an experienced Digital Marketer. Offers will be made based on experience, skills level, and qualifications. The pay range for Digital Marketer I is $26.04 - $33.52 per hour. The pay range for Digital Marketer II is $30.14 - $42.84 per hour.

Requirements

• Bachelor’s degree in marketing, communications, or a related field.
• 2-5 years of experience in digital marketing or a related field.
• Strong understanding of digital marketing channels, encompassing SEO, PPC, social media, email marketing, and display advertising.
• Proficiency in marketing automation tools.
• Strong analytical skills and experience with web analytics tools (e.g., Google Analytics).
• Strong project management skills.
• Excellent written and verbal communication skills.

Responsibilities

• Develop comprehensive digital media strategies aligned with the company’s vision and business goals.
• Create and oversee Google Ads marketing campaigns, collaborating with the graphics team to craft compelling display ads.
• Establish and strengthen our online presence, fostering brand awareness and engagement.
• Manage and execute campaigns across various digital channels, including email, social media, search engines, and display advertising.
• Conduct market research, analyze trends, and identify new opportunities to enhance campaign performance.
• Optimize campaign spend and performance based on actionable insights.
• Identify critical conversion points, address drop-off points, and optimize user funnels.
• Generate innovative growth strategies through digital marketing initiatives.
• Plan, execute, and measure experiments and conversion tests.
• Utilize strong analytical abilities to evaluate the end-to-end customer experience across multiple channels and touchpoints.
• Measure and report on the performance of digital marketing campaigns, assessing against established goals (ROI and KPIs).
• Collaborate with cross-functional teams, including SEO specialists, creatives, content creators, and web developers, to produce engaging content and optimize user experience.
• Stay abreast of emerging digital marketing trends and technologies.
• Drive online sales growth and enhance customer engagement through various marketing strategies.
• Provide thought leadership and perspective to encourage the adoption of effective marketing practices.

Benefits

• Two medical plan options are available for full-time employees, a traditional low premium plan or a no premium high deductible plan. These plans both include dental and vision coverage. The traditional plan has the option of a Flexible Spending Account (FSA). The high deductible plan includes a Health Savings Account (HSA).
• An online/mobile health solution is provided to all full-time employees, paid by METER Group.
• Full-time employees receive 80 hours of Paid Time Off (PTO) in a lump amount prorated to your start date.
• All Employees receive Sick Leave that accumulates one hour for every 40 hours worked.
• 11 Paid Holidays, including: New Years Day, Presidents Day, Memorial Day, Juneteenth, Independence Day, Labor Day, Thanksgiving (Thursday and Friday), Christmas Eve, Christmas Day, Day after Christmas.
• METER Group pays for one-year’s salary in life insurance as well as short-term and long-term disability insurance.
• Traditional and ROTH 401k options are available
• When available employees enjoy profit sharing Profit sharing bonus, paid out each quarter.
• Employer contributions to a profit sharing retirement fund.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level