Customer Experience & Digital Marketing Data Analyst I or II

Blue Cross of Idaho•Bozeman, MT

1d•$73,321 - $144,275•Hybrid

About The Position

The Customer Experience (CX) & Digital Marketing Analyst is a strategic, data-driven role that supports both the Customer Experience (CX) and Digital Marketing Engagement teams by transforming web, campaign, and customer data into actionable insights. This role leads web-report based analytics to evaluate program performance and design, delivering executive-ready insights that drive decision-making across CX, Marketing, IT, and Operations. The ideal candidate is a highly analytical problem-solver with advanced Tableau expertise, strong data engineering instincts, and the ability to translate complex data into clear, business-impact narratives. Success in This Role Looks Like: Leadership relies on your dashboards to make strategic decisions CX and Marketing programs are optimized using your insights Reporting is trusted, automated, and consistently accurate Stakeholders see you as the single source of truth for digital & CX performance Location: preference for flexible local location (onsite Meridian Idaho campus and/or and Idaho work-from-home); there may be opportunity for fully remote work within other mutually acceptable locations. #LI-Remote; #LI-Hybrid

Requirements

3-6/+ years’ market research experience, to include:
Advanced Tableau experience
Strong proficiency in Excel, SQL, and HTML
Experience building dashboards, KPIs, and executive reports
Demonstrated ability to translate data into business insights
Strong data validation, QA, and governance skills
Ability to work cross-functionally with technical and business teams
Excellent communication and storytelling skills
Bachelor’s Degree in Math, Statistics, Economics, or related field; or equivalent work experience (Two years’ relevant work experience is equivalent to one-year college)

Nice To Haves

Salesforce Marketing Cloud
Knowledge of CX best practices, journey analytics, and customer experience metrics
Digital marketing analytics, web analytics, and/or product analytics
Background in healthcare, insurance, or similarly-regulated industries

Responsibilities

Lead the development of web and digital program performance analytics to evaluate success, identify opportunities, and influence CX and marketing strategy.
Design, build, manage, and monitor dashboards, reports, KPIs, and scorecards that support leadership decision-making.
Translate data into clear insights, recommendations, and executive-level storytelling.
Ensure data accuracy, integrity, consistency, and governance across all reporting outputs.
Develop, maintain, and optimize Tableau dashboards and data models.
Utilize Excel, SQL, and HTML to extract, transform, and visualize data from multiple systems.
Build and maintain recurring data pipelines and statistical reporting files.
Monitor performance metrics and proactively flag trends, anomalies, and risks.
Partner with CX, Digital Marketing, IT, and Operations to align analytics with business goals.
Support marketing campaign performance measurement and CX journey optimization.
Collaborate with technical teams to define data requirements, tracking strategies, and reporting frameworks.
Identify opportunities to automate reporting and enhance analytics efficiency.
Stay current with emerging analytics tools, best practices, and visualization standards.
Support test-and-learn initiatives through A/B testing, attribution modeling, and performance tracking.