Digital Marketing Specialist, Affiliate

TJX•Framingham, MA

15h•Hybrid

About The Position

This is a HYBRID role, with a weekly in-person requirement in Framingham, MA. Role Description As the Af filiate D igital Marketing Specialist, you will support the strategy, execution, optimization, and reporting of Affiliate marketing programs across our .com brands . Working closely with internal teams, agency partners, publishers, and creators, you will help drive customer acquisition, engagement, traffic, and revenue while identifying opportunities to improve performance and grow the channel.

Requirements

1 -3 years of experience in Affiliate marketing, digital marketing, media, eCommerce or performance marketing
Af filiate channe l execu tion experience is pref erred
Related experience with a media agency, vendor or client-side media/marketing
General knowledge of media planning (digital eComm erc e channels is a plus)
Experience working with digital analytics and reporting platforms (e.g. , Adobe Analytics )
Team player who is collaborative a nd an effective communicator
Ability to interpret and analyze data and present it to a variety of stakeholders
Results driven, detail oriented, and self-motivated
Excellent project management skills
Experience with Microsoft Office suite is required, particularly Excel
Knowledge or familiarity with the social influencer marketing landscape is a plus
Expe rience executing and measuring various forms of digital media is a plus
Retail experience is a plus
Bachelor’s d egree in m arketing, a dvertising, c ommunications or related field

Nice To Haves

Af filiate channe l execu tion experience is pref erred
General knowledge of media planning (digital eComm erc e channels is a plus)
Knowledge or familiarity with the social influencer marketing landscape is a plus
Expe rience executing and measuring various forms of digital media is a plus
Retail experience is a plus

Responsibilities

Serve as an A ffiliate expert, providing support on program development, structure, maintenance, and key reporting metrics.
Monitor A ffiliate channel trends and the competitive landscape to identify optimization opportunities and cost per acquisi tion strategies that drive campaign performance and growth .
Share insights, best practices and recommendations with internal teams t hrough ong oing knowledge sharing and education .
Work collaboratively with internal and external partners to ensure programs are executed flawlessly and drive results .
Establish relation ships and c ollaborate effectively across internal stakeholder teams (Digital Planning, Bran d Marketing, Measurement, Creative, Site Experience/Merch Planning) to deliver high-quality work.
Collaborate with In-House buying team (paid search, paid social , online video ) on cross-channel strategy and execution.
Establish strong working relationships with Affiliate agency partners, publishers, and creator partners.
Support the Affiliate Marketing Manager and team with strategy development, planning, execution, optimization, and measurement of the Affiliate channel.
Act as an Affiliate channel best practice advisor, proactively identifying opportunities and providing P OVs and rec ommendati ons to optimize channel performance .
Lead the development of the pro motional o ffer and e - b last content schedule and n ewsletters , and support larger strategies and seasonal project plans.
Support the day-to-day progra m executi on , including content development, optimizations , creative /asset nee d s , and invoice and budget management .
Develop creative brief s , c ommunicate creative spec ificat ion s and deadlines , and delive r cr eative asset guidelin es and tr afficking information to Brand Marketing and Creative teams .
Analyze program performance across publisher, promotional, content, and creator segments to identify growth opportunities.
Develop and maintain recurring performance reporting and dashboards highlighting KPIs, trends, insights, and optimization recommendations , while support ing attributi on and broader measurement effor ts.