Digital Marketing & Social Media Specialist $95,000 annually

The Commerce Casino and Hotel•Commerce, CA

2d•Onsite

About The Position

The Digital Marketing & Social Media Specialist is responsible for the day-to-day management, execution, and optimization of The Commerce Casino & Hotel’s social media and digital marketing channels. This role manages organic social media, digital advertising, website content and search engine optimization, email marketing and automation, and other digital guest communications to support brand awareness, engagement, visitation, and business objectives. Working under the general direction of the Manager of Demand & Loyalty, this position develops and publishes timely social content, manages digital campaigns and communications, maintains website and digital assets, and monitors channel performance to identify opportunities for improvement. The Digital Marketing & Social Media Specialist also works closely with internal departments, agency partners, freelancers, and vendors to support larger creative and digital initiatives. While the role is expected to independently create social-first photo, video, and written content, specialized creative resources may be utilized for larger campaigns, professional photography, video production, design, and other projects requiring advanced production capabilities.

Requirements

Bachelor’s degree in Marketing, Communications, Advertising, Digital Media, Business, or related field; or equivalent combination of education and relevant experience.
Demonstrated experience in social media management, digital marketing, content creation, email marketing, digital advertising, website content management, or related marketing roles.
Strong understanding of social media platforms, digital marketing channels, and current content trends, with the ability to create and edit social-first content across photo, video, and written formats.
Proficiency in WordPress and Capcut or other editing software.
Must possess strong communication, analytical, organizational, and project management skills, with the ability to manage multiple priorities and collaborate effectively with internal teams, agencies, freelancers, and vendors.
A high level of professionalism, attention to detail, sound judgment, and sense of urgency is required.
Must be able and willing to work a flexible schedule, including evenings, weekends, and holidays as business needs require.

Nice To Haves

Experience in hospitality, gaming, entertainment, or other guest-facing environments is preferred.
Working knowledge of digital advertising, email marketing and automation, content management systems, and basic SEO best practices is preferred.

Responsibilities

Manage the day-to-day execution of company social media channels, including content planning, publishing, community engagement, and ongoing optimization.
Develop and maintain a social media content calendar aligned with property promotions, events, gaming, dining, hotel, entertainment, and other business priorities.
Create, capture, write, and edit timely social-first content, including short-form video, photography, captions, stories, and other platform-appropriate content.
Coordinate with influencers, creators, freelancers, agency partners, and other creative resources to support content needs and larger-scale campaigns.
Manage digital advertising campaigns across social media and other relevant platforms, including campaign setup, targeting, creative coordination, monitoring, and optimization.
Align digital advertising efforts with promotional, event, gaming, hotel, dining, and entertainment calendars.
Monitor campaign budgets, audience targeting, creative performance, engagement, and conversion metrics.
Recommend and implement adjustments to improve campaign performance and efficiency.
Maintain and update website content, including promotions, offers, events, tournaments, dining information, hotel content, landing pages, and other digital assets.
Ensure website content remains accurate, current, user-friendly, and aligned with brand standards.
Perform routine search engine optimization updates and identify opportunities to improve organic search visibility and website traffic.
Coordinate with IT, web vendors, and other partners on technical website enhancements, troubleshooting, and projects requiring specialized support.
Build, schedule, execute, and maintain one-time and automated email campaigns using the company’s CRM and marketing automation platforms.
Support audience segmentation and targeted communications based on guest behavior, interests, promotions, and business objectives.
Develop and maintain automation workflows supporting acquisition, engagement, retention, and reactivation initiatives.
Maintenance of email database and ensuring the list is compliant etc.
Monitor email performance and recommend improvements to increase engagement and conversion.
Track and analyze performance across social media, digital advertising, email, website traffic, and other digital channels.
Monitor key performance metrics including reach, engagement, follower growth, website traffic, open rates, click-through rates, conversions, and digital acquisition costs where applicable.
Use channel and campaign performance data to recommend and implement changes to content, copy, targeting, timing, and creative.
Prepare regular performance reporting and actionable insights for the Manager of Demand & Loyalty.
Establish effective working relationships with Marketing, Guest Experience, Food & Beverage, Hotel, Casino Operations, Sales & Events, IT, Data Insights, and other operating departments.
Coordinate with agency partners, freelancers, vendors, and other external resources to support digital campaigns, social media content, website initiatives, and creative projects.
Provide clear direction, timelines, assets, and feedback to external partners to ensure work aligns with business objectives, brand standards, and deadlines.
Support the evaluation and implementation of digital tools and platforms that strengthen marketing capabilities and improve operational efficiency.
Ensure social media, digital advertising, email communications, website content, and other digital marketing initiatives comply with applicable California gaming regulations and internal policies.
Support responsible gaming messaging and disclosure requirements across applicable digital communications.
Maintain guest privacy and appropriate handling of player and customer information in coordination with IT, Compliance, and other internal stakeholders.
Ensure digital communications and creative assets consistently follow company brand standards.
Represent the company at on-site and off-site events or activations as needed to support content creation, brand awareness, and marketing initiatives.
Understand and follow departmental and company policies and procedures.
Consistently demonstrate strong guest service and professionalism.
All other duties as assigned by the Manager of Demand & Loyalty.