Digital Marketing Senior Strategist

Principal Financial Group

11d • $100,800 - $182,400

About The Position

Challenge the status quo. Shape digital journeys. Make an impact. Are you a digital marketing leader who thrives at the intersection of strategy, technology, and customer experience? At Principal, we’re looking for a Digital Marketing Senior Strategist to own and evolve our flagship digital experience at www.principalam.com—helping turn complex customer needs into intuitive, high-impact digital journeys. In this highly visible role, you’ll act as the digital journey product owner, partnering across marketing, digital, and technology teams to deliver meaningful improvements to how customers engage with our brand. Reporting to the Head of U.S. Segment and Digital Marketing, you’ll influence priorities, guide execution, and ensure customer insights are embedded in everything we deliver.

Requirements

• Bachelor’s degree or equivalent experience.
• 7+ years of experience in digital strategy, journey ownership, or product management.
• Experienced in journey mapping, lead nurturing, and data-informed decision-making.
• A strong communicator who can influence, align, and negotiate with diverse stakeholders.
• Strategic, collaborative, and comfortable operating in complexity.

Nice To Haves

• Experience in asset management or financial services, particularly with financial advisor or institutional investor audiences, is a plus.

Responsibilities

• Own and evolve Principal Asset Management’s website—ensuring performance, stability, and continuous improvement of www.principalam.com.
• Lead major web initiatives, including migrating legacy and regional sites into a unified digital experience.
• Serve as the go-to digital expert, managing website and analytics questions, insights, and requests across the organization.
• Translate business and customer needs into action, gathering requirements and partnering with digital and technology teams to prioritize and deliver enhancements.
• Drive strategic growth initiatives, including user identification, journey mapping, and lead nurturing across digital channels.
• Set and manage priorities, breaking down complex work into clear, value-driven roadmaps aligned with business objectives.
• Collaborate and influence across teams, leveraging strong partnerships to solve problems, innovate, and deliver customer-centric solutions.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees