Digital Marketing Principal- Digital Upsell & In-Product Growth

Federal Express Corporation•Plano, TX

1d•$8,007 - $18,150•Remote

About The Position

Responsible for strategic leadership, product/technology development and core leadership of all products developed in support of the company’s product and service portfolio. This role involves developing strategic planning for market analysis, product analysis, product trends, revenue performance and customer experience management. The individual will work in a leadership capacity with technology experts on digital product/technology development, and lead and contribute to the development of product specifications, requirements, and implementation. Participation in test planning, measurement, and other analytical functions may be required. The role also includes providing support through demo instruction, tool development, and functional demonstrations. Maintaining expertise on products and technologies through training and research is crucial, using that training to drive and/or implement best practices and foster continuous improvement. Other duties as assigned.

Requirements

Master's Degree/equivalent experience in marketing, finance, computer science, engineering or related business discipline.
Five (5) years experience in a digital marketing or digital product management environment or demonstrated knowledge gained through coursework or work experience in digital product management, and technology support.
Strong ability to understand business and customer needs, customer/user experience management, product analysis and technology capabilities.
Technical acumen.
Strong collaboration, communications and analytical skills.

Nice To Haves

This position is eligible for remote work and may be located anywhere within the United States excluding AK, HI and U.S. territories, however if you live within the 50 miles radius of a campus you will be required to work at a FedEx campus location several times per week.

Responsibilities

Define the upsell opportunity map across our SMB platform: which behaviors signal purchase-readiness, which products have the clearest upgrade path, and where friction lives today.
Design and ship in-product experiences — insights, nudges, and contextual prompts — that drive awareness and purchase intent without degrading the core product experience.
Work with product and engineering to prioritize and ship upsell surface area — making the case with data, writing clear briefs, and staying close through delivery.