Digital Marketing Manager

Convive Brands•New York, NY

10d•$95,000 - $105,000

About The Position

Convive Brands—home of beloved brands Le Pain Quotidien, Little Beet, and California Pizza Kitchen—builds restaurant businesses to last. Our greatest strength is our people, rooted in a culture of collaboration, purpose, shared accountability, and pride in the restaurants we support. Along with our investment partners, we believe in long-term sustainable growth. We're scaling thoughtfully, building disciplined systems, and investing in team member development across every level of the organization. Whether you’re growing into leadership or building your career in hospitality, you’ll join a team that supports you, challenges you, holds you accountable, and believes in your potential. If you are energized by our restaurant brands and culture, are a proactive problem solver, and are motivated by a high-impact role, then Convive may be the right place for you! Role Description As the Digital Marketing Manager (Le Pain Quotidien and Little Beet), you will report to and partner closely with the Director of Marketing and be responsible for the digital customer retention efforts, including loyalty programs, email marketing, and social media. At Convive Brands, we’re building the marketing department from the ground up. This role is for someone who is energized by the opportunity to build and test, excited to own and optimize several of our brand’s most impactful marketing channels, comfortable working in grey areas, and proactive in managing up to get clarity and make strong recommendations. The ideal candidate is a detail-oriented strategic marketer with demonstrated experience building and executing digital marketing campaigns, analyzing performance data, writing compelling marketing copy—and most importantly, someone who is obsessed with the guest experience.

Requirements

A minimum of 5+ years of relevant experience in a similar role
Proven experience managing loyalty programs or CRM, preferably in the restaurant or hospitality industry
Strong understanding of digital marketing channels, including social media, email, SEO, and paid media
Strong understanding of customer loyalty and lifetime value
Proven experience executing creative thinking and the ability to contribute to the overall marketing strategy
Analytical mindset with the demonstrated ability to interpret data and make data-driven decisions
Excellent communication, collaboration, and presentation skills
Proficiency in digital marketing tools and platforms (i.e. Asana, Punchh, SquareSpace, Meta, Google advertising, Yext)
Creative thinking and the ability to contribute to the overall marketing strategy

Responsibilities

Build, execute, and analyze marketing strategies for loyalty, email, and social media platforms aligned with marketing team and company objectives.
Manage key relationships with loyalty program platform and franchise partner for social media.
Manage content calendar for digital channels, ensuring timely and relevant updates.
Proactively monitor and analyze channel and campaign performance, reporting out weekly and making data-driven optimizations on an ongoing basis.
Audit existing email marketing lists and make recommendations on the best way forward in order to best optimize, segment, and deliver more relevant and timely content.
Work with the Senior Graphic Designer to create engaging, consistent, and visually appealing content that ladders up to marketing team objectives.
Support paid media campaigns across various digital platforms (mainly Google and Meta).
Communicate effectively, quickly, and concisely cross-functionally—whether it IT, F&B, Operations, or the executive leadership team—to support overall business objectives.
Partner with Senior Graphic Designer to strategize for and execute effective photoshoots that meet our marketing team objectives.
Consistently seek to better understand our guests, guest experience, and guest behavior in order to improve their experience and better communicate with them.
Responsible for strategic planning and optimization as well as execution of marketing tactics.
Demonstrate an inherent sense of curiosity and take ownership in learning new and developing existing skillsets.
Responsible for making ongoing website updates on our primary brand sites.
Responsible for supporting customer service inbounds while following our responsiveness and hospitality standards.