Digital Marketing Manager

Georgia State University•Atlanta, GA

12d

About The Position

The Graduate School at Georgia State University is looking to recruit a Marketing Manager, who will manage and executing marketing and branding strategies for the Graduate School, including management of advertising agencies. The position will amplify external visibility for graduate offerings via multi-channel marketing that increases awareness, ensures the University is positioned competitively in the market, and grows enrollments. The position will manage and coordinate marketing for graduate programs across schools and colleges. Provide consultation as a marketing expert for Georgia State University's schools and colleges interested in growing enrollments. Manage, track and report on all digital advertising campaigns for the Graduate School. The role will work collaboratively with University’s office of Public Relations and Marketing Communications and staff in the colleges to maximize the impact of marketing campaigns. WHAT MAKES THE OFFICE OF ACADEMIC AFFAIRS A GREAT PLACE? Generous benefits, including health, dental, vision, tuition assistance, retirement, etc. A knowledge-sharing organization that works collaboratively with a variety of partners. Professional development opportunity and mentorship A rapidly growing center within an academic setting

Requirements

Bachelor's degree in marketing, Graphic Design or a related field and three years of related experience; or a combination of education and related experience.

Responsibilities

Manage and execute marketing and branding strategies for Georgia State Graduate School including management of advertising agencies.
Amplify external visibility for growing graduate offerings via multichannel marketing including highly targeted SEM and SEO that increases awareness, ensures the University is positioned competitively in the graduate market, and grows enrollments.
Provide consultation as a digital marketing expert for Georgia State University's schools and colleges interested in growing enrollments including audience persona and marketing plan development.
Data analysis and reporting of marketing performance based on key performance indicators.
Ensure all advertising is optimized and on-brand with audience targeted photography, videography, graphics, search terms, and ad copy.
Other duties as assigned