Digital Marketing Manager

CWT • Minneapolis, MN

1d

About The Position

The digital marketing manager is responsible for leading integrated digital marketing campaigns from concept to execution. This professional will work in partnership with all marketing functions (local/regions/global), other areas and supporting vendors like marketing/digital agencies.

Requirements

• Ability to create excellent collaboration, buy-in and acceptance of proposed strategy and planning within the organization.
• Good communication and presentation skills – Ability to communicate and listen effectively and understand feedback from these audiences.
• Project management experience in a multicultural and fast paced environment
• Experience planning and executing email marketing campaigns
• Excellent time management skills to plan and prioritize multiple activities
• Analytical and problem-solving skills and an ability to use data to gain insights and drive decisions.
• Computer knowledge\: Specific digital marketing tools such as Adobe Experience Manager (AEM) and Eloqua, CRM. Indesign, Illustrator and/or Photoshop
• Average of 5 years of experience in a corporate environment as part of the digital marketing organization
• Bachelor’s degree in Marketing

Nice To Haves

• MBA preferred.

Responsibilities

• Execute in collaboration with Global Digital Marketing team, all digital marketing across all channels including SEO/SEM, email, social media, display etc within Americas region
• Execute content marketing / editorial calendar in collaboration with global brand marketing leveraging local/regional content in accordance to customer insights
• Oversee inbound marketing, demand generation, lead management and automated digital marketing programs to drive lead conversion and ultimately new business acquisition
• Improve and oversee data integration of prospects and clients in region from all online and offline sources (web, phone, event etc)
• Improve conversion points and optimize user funnels
• Plan, execute, and measure a/b testing
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Collaborate with agencies and other vendors
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees