Digital Marketing Manager

HiveWatch•El Segundo, CA

5d•$115,000 - $145,000•Onsite

About The Position

We're building something that works—and now we need someone to accelerate it. Our sales team is hitting their numbers with outbound. Events are generating quality leads. Our content is resonating. But we're leaving opportunity on the table because we don't have someone owning the inbound engine, proving marketing's revenue impact, and optimizing our digital presence. That's where you come in. As Revenue Marketing Manager, you'll report to the Head of Marketing and build the systems, campaigns, and attribution that turn our growing marketing efforts into predictable pipeline. You'll own digital demand gen, website strategy, marketing operations, and our MmarTtech stack (HubSpot, with close collaboration on Salesforce). You'll work alongside content, comms, and product marketing and design, and partner with our rev ops team to make sure marketing and sales work seamlessly together. This is a hands-on role where you'll both build the strategy and execute it. You'll launch campaigns, test what works, prove ROI, and create something scalable. We've got momentum—we need someone who can take what's working and build it into a revenue machine. If you want to own something from the ground up and have the autonomy to figure it out, this is your opportunity.

Requirements

4+ years of experience in B2B demand generation or revenue marketing
Hands-on experience with Salesforce, HubSpot, and digital advertising platforms (Google Ads, LinkedIn Ads, etc.)
Strong understanding of marketing attribution models and experience implementing
Self-motivated and curious, with a track record of taking ownership and learning from failures
Proven ability to manage and optimize digital ad spend with clear ROI accountability
Deep knowledge of B2B SaaS metrics including CAC, conversion rates, pipeline velocity, and marketing influence
Experience building reports and dashboards that translate data into actionable insights
Strategic thinker who can also execute: comfortable building the plan and doing the work
Scrappy and resourceful; able to deliver results without perfect processes or unlimited budget
Strong collaboration skills and ability to work cross-functionally with sales, rev ops, product and others
Comfort with ambiguity and ability to build structure where none exists

Nice To Haves

Exposure to both ABM (account-based marketing) and PLG (product-led growth) motions
Experience with attribution platforms such as Bizible, HockeyStack, or similar tools
Basic HTML/CSS skills for landing page creation and optimization
Experience building complex marketing automation workflows and lead nurture programs
Background in B2B SaaS, particularly in enterprise or mid-market sales environments
Familiarity with additional MarTech tools like Clay, Optimizely, MegaAI, Clearbit, 6sense, or similar platforms
Experience scaling demand gen programs from early stage to predictable pipeline generation
Track record of improving marketing and sales alignment through better systems and processes

Responsibilities

Launch and optimize multi-channel campaigns across organic and paid search, social, display, and retargeting to drive qualified pipeline
Own digital ad spend and prove ROI on every dollar
Execute email sequences and nurture programs in HubSpot, Apollo and other systems that move prospects through the funnel
Manage website strategy including SEO/AEO, visitor journey optimization, and conversion rate improvement
Test messaging, offers, and creative to identify what resonates and what converts
Drive progression from Prospect → MQL → SQL → SQO and own those conversion metrics
Build reporting dashboards that show what's actually working (and what's not)
Implement multi-touch attribution to demonstrate marketing's influence on revenue
Define and implement lead scoring criteria in partnership with sales and rev ops
Track campaign performance, funnel metrics, and pipeline contribution
Support our content strategy with data insights to optimize content plan and distribution
Make data-driven recommendations for budget allocation and campaign optimization
Own HubSpot and additional MarcTech systems and optimize them for lead management, automation, and reporting
Address the Salesforce/HubSpot integration and establish proper data flows between marketing and sales systems
Collaborate with rev ops to ensure clean data, accurate reporting, and seamless handoffs
Build marketing automation workflows that improve efficiency and lead quality
Set up the infrastructure for a scalable, repeatable revenue marketing operation