Digital Marketing Manager

Ducker Carlisle

7d • $95,000 - $125,000 • Remote

About The Position

Ducker Carlisle is building a tighter, more measurable digital engine. This role owns the foundation and day-to-day performance of our website, analytics, paid media, and HubSpot automation. The goal is simple: drive qualified lead generation, improve conversion, and grow pipeline, with clear ROI reporting.

Requirements

• 5+ years in digital marketing for B2B services or B2B high-consideration buying cycles.
• Hands-on ownership of website performance, analytics, and conversion optimization.
• Strong HubSpot experience (workflows, lifecycle stages, scoring, attribution, reporting).
• Paid media experience across LinkedIn and retargeting, with a performance mindset.
• ABM experience, including tools like UserGems and Influ2 (or very similar ABM platforms).
• Comfort with GA4, dashboards, and turning data into decisions quickly.
• Excellent command of Excel, PowerPoint, and Monday.com.
• Comfortable building structure, documentation, and repeatable processes.
• Fast at testing, learning, and iterating without creating chaos.
• Clear writer and communicator, especially in performance reporting to leadership.

Nice To Haves

• Experience managing a CMS (WordPress experience a plus), basic HTML/CSS literacy.
• Familiarity with Looker Studio, attribution modeling, and CRM integrations.
• Experience supporting multiple practice areas, industries, or service lines.

Responsibilities

• Manage and optimize paid campaigns across social, retargeting, and ABM.
• Improve efficiency and return on ad spend.
• Build, test, and iterate creative, copy, and targeting based on performance data.
• Track weekly and monthly spend efficiency and influence on qualified pipeline.
• Own initiatives to improve website UX and conversion performance.
• Improve landing page conversion rates through testing and design iteration.
• Run heatmaps in Microsoft Clarity or Hotjar and A/B tests, maintain a monthly CRO scorecard.
• Build workflows and nurture tracks that convert interest into qualified leads.
• Manage lifecycle stages, scoring, attribution, tagging, deduplication, and progressive profiling.
• Create and manage ABM nurture campaigns, including orchestration with tools like UserGems and Influ2.
• Monitor performance across HubSpot, GA4, and paid social analytics.
• Deliver weekly digital performance reporting and monthly ROI dashboards.
• Partner with Marketing Operations to maintain clean KPIs and a unified performance view.

Benefits

• Collaboration and inclusivity are at the core of our culture.
• We host frequent social events, organize local volunteer opportunities, and offer hybrid work schedules.
• Our employees can access a competitive benefits package including 25 days of paid time off/year, 401(k) matching, and medical, dental, and vision insurance.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed