Digital Marketing Manager

HOATalent•Chicago, IL

5d•$85,000 - $90,000•Remote

About The Position

We are hiring a Digital Marketing Manager to own and execute the digital presence for HOA Sales and its member companies across web, search, and social. This is a hands-on, builder-oriented role focused on driving brand visibility, qualified inbound demand, and measurable lead generation across the full funnel. You will be responsible for how HOA Sales and its member companies show up online, from website experience and SEO/AEO strategy to content distribution and social engagement. Every initiative should connect back to strengthening brand authority and generating qualified leads for the member companies you support. This role is equal parts strategy and execution.

Requirements

4–7+ years in digital marketing, with strong ownership of web + SEO and demonstrated ability to tie marketing efforts to measurable brand and lead generation outcomes
Proven experience improving organic traffic and inbound lead generation
Strong understanding of SEO and emerging AEO strategies
Experience managing or building websites (Webflow, WordPress, or similar)
Comfortable operating as both strategist and executor
Data-driven mindset; able to translate performance into action
Strong written communication; ability to create and refine marketing content
Experience managing marketing for multiple brands, business units, or clients simultaneously
Familiarity with AI-powered marketing tools, marketing automation platforms, and how to leverage AI for content production and optimization at scale
Flexible location; Chicago preferred

Nice To Haves

Experience in B2B services or niche industries
Familiarity with HubSpot or similar CRM/marketing automation tools
Exposure to the property management or real estate ecosystem
Experience with paid media (Google Ads, LinkedIn Ads) as a complement to organic growth strategies

Responsibilities

Own the HOA Sales website and manage member company web properties — structure, UX, conversion paths, and ongoing improvements
Build and optimize landing pages to improve conversion rates and support lead generation campaigns for member companies
Partner with internal stakeholders and member company leadership to ensure messaging aligns with each company’s brand, services, and growth objectives
Manage web performance, analytics, and user behavior tracking across all properties, tying insights back to lead quality and pipeline impact
Develop and execute SEO strategy to drive organic traffic and inbound leads for HOA Sales member companies
Optimize content for both traditional search and AI-driven discovery (AEO), including structured data, FAQ schema, and content formatting that positions member companies as authoritative sources in AI-generated answers
Conduct keyword topic cluster research; build and maintain a content roadmap organized around pillar topics that support brand authority and lead generation
Monitor rankings, traffic, and conversion performance; adjust accordingly with a focus on which efforts are driving brand awareness vs. qualified pipeline
Implement and manage local SEO strategies for member companies to improve visibility in their geographic service areas
Manage and grow HOA Sales’ presence on LinkedIn and other relevant platforms, as well as establish and grow social presence for member companies where strategically appropriate
Develop and distribute content that supports brand authority and lead generation, including thought leadership articles, case studies, video content, and email nurture campaigns
Collaborate with member company stakeholders and internal teams to extract insights and turn them into market-facing content
Track engagement metrics and continuously refine content strategy to maximize brand reach and lead generation ROI
Develop and maintain brand guidelines and messaging frameworks that ensure consistency across all member company marketing touchpoints
Own marketing KPIs related to traffic, engagement, and lead generation across HOA Sales and all member company properties
Build reporting dashboards and provide regular performance updates to member company leadership and internal stakeholders
Identify opportunities to improve funnel efficiency and ROI, with clear attribution connecting marketing activities to brand growth and pipeline revenue