Digital Marketing Manager

Tanium•Durham, NC

4h•$65,000 - $190,000•Hybrid

About The Position

We are seeking a data-driven, strategic Digital Advertising Manager, Paid Search to own and scale our paid search and video programs across Google & Microsoft. You’ll define strategy, manage budgets, optimize performance, build testing roadmaps, and deliver insights that shape our broader digital advertising approach. We’re looking for someone who has strong analytical skills combined with creative instincts to drive brand awareness, boost conversions, and unlock revenue opportunities. This position follows the Company’s hybrid schedule which currently requires employees to work in the office at one of the following locations a minimum of three days per week: Addison, TX; Bellevue, WA; Durham, NC; Emeryville, CA; or Reston, VA. About Tanium Tanium delivers the industry's only true real-time cloud-based endpoint management and security offering. Its platform is real-time, seamless, and autonomous, allowing security-conscious organizations to break down silos between IT and Security operations that results in reduced complexity, cost, and risk. Securing more than 32M endpoints around the world, Tanium's customers include Fortune 100 organizations, top US retailers, top US commercial banks, and branches of the U.S. Military. It also partners with the world's biggest technology companies, system integrators, and managed service providers to help customers realize the full potential of their IT investments. Tanium has been named to the Forbes Cloud 100 list for nine consecutive years and ranks on the Fortune 100 Best Companies to Work For. For more information on The Power of Certainty™, visit www.tanium.com and follow us on LinkedIn and X. On a mission. Together. At Tanium, we are stewards of a culture that emphasizes the importance of collaboration, respect, and diversity. In our pursuit of revolutionizing the way some of the largest enterprises and governments in the world solve their most difficult IT challenges, we are strengthened by our unique perspectives and by our collective actions. We are an organization with stakeholders around the world and it’s imperative that the diversity of our customers and communities is reflected internally in our team members. We strive to create a diverse and inclusive environment where everyone feels they have opportunities to succeed and grow because we know that only together can we do great things. Each of our team members has 5 days set aside as volunteer time off (VTO) to contribute to the communities they live in and give back to the causes they care about most.

Requirements

5+ Years of Google & Microsoft Platform experience managing Paid Search, YouTube & Demand Generation campaigns for B2B organizations
Relentless drive to stay ahead of Google algorithm shifts, AI disruption, and evolving ad technologies to continuously optimize channel strategy
Analytical and process-driven approach to campaign optimization of ads, creative, and click-journeys
Strong written and verbal communication skills and able to collaborate cross-functionally and tailor communication to the needs and expertise of different stakeholders.

Nice To Haves

Agency + In-house experience is a plus

Responsibilities

Lead end-to-end strategy and execution of global paid search, video, & Demand Gen campaigns across Google & Microsoft
Create structured testing roadmaps for ad groups, keyword match types, google conversion signals, bid strategies, ad messaging, and click-path journeys
Analyze user journey and funnel metrics to continuously improve conversion rates from search query to form fill to SAL
Create dashboards and a reporting cadence that enables transparent communication of campaign performance
Ensure rigorous and reliable measurement by implementing consistent naming conventions, GA4 configurations, tag management, and conversion event tracking setup
Partner with creative to drive videos that will perform and ensure video creative is refreshed at the right cadence
Collaborate with digital advertisers to ensure a cohesive cross- channel user journey
Collaborate with organic search counterpart to align paid and organic strategies, share keyword insights, and optimize holistic search performance
Get insights from product and content marketing on messaging, keyword, and competitive insights to drive stronger ad relevance, engagement, and conversion

Benefits

team members will receive equity awards and a generous benefits package consisting of medical, dental and vision plan, family planning benefits, health savings account, flexible spending account, transportation savings account, 401(k) retirement savings plan with company match, life, accident and disability coverage, business travel accident insurance, employee assistance programs, disability insurance, and other well-being benefits.

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