Digital Marketing Manager

Dobbs Tire And Auto Centers • High Ridge Township, MO

2d • Onsite

About The Position

Dobbs Tire and Auto Centers was founded in 1976 as a family-owned complete auto care solution in South St. Louis, Missouri. The Dobbs brand has experienced significant growth, expanding to over 100 locations across Missouri, Illinois, Texas and Ohio with future growth goals to over 200 stores by 2027. Along with offering a full selection of quality tire brands, all locations provide comprehensive automotive services, from routine maintenance to complex diagnostics and engine repairs. Our investment in training, development, safety and wellbeing ensures our team members provide quality service to our customers each and every time. Our company culture extends beyond the shop, we actively support local organizations and charities in the communities where we live and work.

The Digital Marketing Manager is the engine behind our online presence—turning strategy into scroll-stopping campaigns that grow brand awareness, fuel website traffic, and convert interest into action. This role blends creativity and analytics, owning everything from SEO and paid media to content, UX, and local Google presence, while constantly optimizing performance through data and insights. You’ll lead and collaborate across teams and agencies, bringing campaigns to life and clearly sharing results with leadership and operations. If you love building momentum, measuring impact, and seeing your work light up dashboards and customer screens, this role puts you right in the center of it all.

Requirements

• Proven experience in digital marketing, social media management, and lead generation.
• Typically requires a B.S. or M.S. degree in Marketing, Business, or a related field.
• Proficiency in SEO/SEM, Google Analytics, CRM software, and content management systems (e.g., WordPress).
• A strong belief in safety- Being Safe 100% of the time is the expectation
• Alignment with company mission, vision, and values
• Strong work ethic with a commitment to results
• Strong team player with the ability to adapt to diverse team members
• Ability to perform in a fast paced/high volume environment
• Excellent verbal and written communication skills
• A high level of time management, accountability, and prioritization skills
• Ability to be organized, problem solve, and be solution oriented
• Self-motivated, goal- oriented, and driven to accomplish department goals
• Strong critical thinker with a high level of attention to detail
• Highly-customer centric and master relationship builder
• Strong capability to interpret data, evaluate customer journeys, and identify market trends.
• Excellent written and verbal communication skills, with ability to create, edit, and oversee content.

Nice To Haves

• Graphic Design background for Digital campaigns
• Marketing Experience for Automotive Industry/Dealers preferred

Responsibilities

• Develop, execute, and optimize long-term digital marketing strategies that strengthen brand presence and drive measurable growth.
• Own and manage all core digital channels, including SEO/SEM, paid media, social platforms, email marketing, and display advertising.
• Analyze campaign performance using tools such as Google Analytics, translating data into insights that improve ROI and key performance indicators.
• Oversee website performance and user experience (UX), ensuring content is current, engaging, and aligned with the editorial calendar.
• Lead, mentor, and collaborate with internal marketing team members while managing external agencies and vendor partnerships.
• Serve as the primary point of contact for outside digital agencies, leading status calls, timelines, and project execution.
• Communicate digital campaigns, initiatives, and results clearly across operations and leadership teams to drive alignment.
• Own Google Business Profile (GBP) and Google Ads access and management across all locations, ensuring accuracy and performance consistency.
• Create, design, and edit social media and other digital assets, as needed

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level