Digital Marketing Manager

Arkos Health • Gilbert, AZ

10h • Remote

About The Position

Welcome to Arkos Health! We are a value-based healthcare company providing solutions for payors and providers by combining unique technology with in-home, virtual, and in-clinical care for patients. Arkos serves health plans and provider organizations by managing their highest-risk and highest-cost populations. We are currently in Arizona, Georgia, Montana, Nevada, North Dakota, Illinois and Vermont! Our goal is to be the most valued partner to health plans, service providers, and the community we collectively serve. Arkos Health is looking for a strategic, hands-on Digital Marketing Manager who is passionate and savvy about all things digital. How You'll Make a Difference : The Digital Marketing Manager will lead digital campaigns, elevate platforms, and create meaningful connections as part of a multi-market digital ecosystem that is becoming increasingly automated and data-driven. This individual contributor position is perfect for someone who thrives at the intersection of creativity and performance. You bring structure to fast-moving priorities, translate data into action, and take real pride in building digital experiences that are seamless, effective, and member-first. You’ll work directly with the VP of Marketing to manage and evolve Arkos Health’s digital ecosystem, including HubSpot, marketing automation and journeys, workflows, templates, and reporting structures that guide members through clear, connected paths. This is a role for someone who can toggle between strategy and execution, who understands the nuance of healthcare audiences, and who’s ready to turn vision into digital reality.

Requirements

• Bachelor’s degree in marketing, digital media, communications, or a related field
• 5+ years of digital marketing experience, preferably in healthcare or regulated industries
• Strong expertise in HubSpot Marketing Hub (required)
• Experience managing or launching websites, digital platforms, landing page development, or social media microsites/location pages
• Proven success building multi-channel campaigns and automated journeys
• Proficiency with digital analytics platforms, with the ability to apply insights across paid media, SEO, email marketing, and multi-channel reporting
• Analytical mindset with the ability to translate data into actionable recommendations
• Excellent communication and project management skills with a proactive, collaborative approach
• Comfortable working independently in a remote, fast-moving environment

Responsibilities

• Develop and implement integrated digital marketing strategies across email, web, social, SEO, and paid media
• Manage the digital marketing calendar, aligning priorities with corporate and local market initiatives
• Collaborate with creative, operational, and local teams to ensure campaigns resonate across channels and audiences
• Build scalable digital templates, assets, and components that can be reused across multiple states and health plan partners
• Own the Arkos Health website, ensuring content is current, user-friendly, SEO-optimized, and aligned with our brand and voice
• Develop dashboards and monitoring structures for funnel progression, drop-off points, and market-level performance
• Create branching logic, triggers, and dynamic paths based on eligibility, readiness, data, and engagement
• Lead efforts to enhance existing digital platforms and develop new microsites, landing pages, or engagement tools from the ground up
• Launch and manage paid media campaigns across platforms like Google, Meta, LinkedIn, and programmatic networks
• Track and optimize campaign performance using tools like Google Analytics, Salesforce, and Marketing Cloud, with a sharp eye on cost-efficiency and ROI
• Serve as the digital marketing liaison to Arkos’ local markets, helping lift regional stories, events, and outreach campaigns
• Ensure digital executions maintain brand consistency while offering space for market-level relevance
• Support co-branded and plan-specific digital content to deepen alignment with partners

Benefits

• Employer-paid Medical, Dental and vision premiums at no cost to you
• Employer-paid Short-Term Disability premiums at no cost to you
• Employer-paid Life Insurance premiums at no cost to you
• Employer matching 401(k)
• 15 days annual combined sick/vacation and 10 days of holiday during your first year
• Your Birthday off!
• We have great people and a growing culture!
• From coffee bars to Ice Cream Day, we recognize our team!
• We are ranked as the 113th fastest-growing private company in the United States and 11th within the healthcare services sector on the 2024 Inc. 5000 list!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level