Digital Marketing Manager (Temp)

Vesync•Tustin, CA

1d•$100,000•Onsite

About The Position

Weâre looking for an energetic and experienced Digital Marketing Manager to take our newest brand to the next level. Youâll be a part of a team that is responsible for analyzing the customer journey, optimizing marketing campaign performance, and conducting A/B testing and experimentation. This is a full time temp position for 3+ months.

Requirements

Bachelor's degree in Marketing, Business, or related field
At least 3-5 years of professional experience in Digital Marketing, Growth Marketing, or similar roles.
Proven track record of developing and executing successful performance marketing campaigns that drive measurable results
Strong analytical skills and proficiency in data analysis tools and techniques

Responsibilities

Analyze customer journey data from multiple marketing outlets to drive targeted traffic, leads, and conversions to our DTC channel.
Optimize marketing campaign performance by analyzing key metrics (CTR, website traffic, conversion rates, ROI/ROAS, CPA, CLV, etc.) to identify areas for improvement.
Conduct A/B, multivariate testing, and experiments to refine marketing tactics, messaging, and creative elements for enhanced campaign performance.
Lead and elevate the brand's digital footprint, including its website, social media platforms, and additional online channels, by staying ahead of market trends and analyzing competitors.
Craft and execute detailed digital marketing plans that align with the companyâs objectives and aspirations.
Keep abreast of the latest industry developments, consumer trends, and competitive dynamics to inform and adapt marketing approaches.
Collaborate with the internal creative team to develop assets for campaigns.
Direct and fine-tune digital marketing initiatives across various platforms, such as social media ads, SEM, email marketing, and online retail sites, to optimize performance.
Manage the setup of campaigns, allocation of budgets, and targeting of audiences to ensure maximum efficiency and achievement of marketing goals.
Evaluate campaign outcomes by examining key performance indicators like conversion rates, ROI, CAC, and CLV, employing sophisticated analytics tools.
Detect patterns, insights, and opportunities for enhancement to continually upgrade marketing campaigns and strategies.
Execute testing strategies like A/B and multivariate tests to assess various marketing approaches, messages, and visuals.
Apply findings from testing to continually refine and boost campaign effectiveness, leading to steady enhancements in crucial performance metrics.
Collaborate with teams across different departments, such as product development, sales, and creative, to guarantee a cohesive marketing strategy.
Produce and deliver regular analysis and reports, offering insights and recommendations to guide future marketing strategies and optimizations.