Digital Marketing Manager

Bora Biologics•San Diego, CA

9d•Remote

About The Position

The Digital Marketing Manager is a growth-oriented role that will evolve into a strategic marketing leadership position. You will work closely with the CCO and leadership team to shape our go-to-market strategy while executing high-impact marketing programs today.

Requirements

5+ years of marketing experience, preferably in B2B life sciences, biotech, or CDMO environments.
Extraverted in the sense of external orientation into the biotech markets
Hands-on experience in digital marketing, content creation, and event planning.
Ability to translate complex scientific/technical content into compelling marketing assets.
Strong project management and organizational skills.
Excellent communication skills — written, visual, and interpersonal.
Collaborative mindset with the confidence to lead initiatives and influence stakeholders.
Collaboration with Bora Pharmaceuticals and external marketing team
Experience working with biotech/biopharma clients or stakeholders.
Exposure to CRM and marketing automation platforms (HubSpot, Mailchimp, Salesforce, etc.).
Familiarity with regulatory and compliance considerations in biotech marketing.

Responsibilities

Collaborate with CCO and commercial leadership to evolve brand positioning, messaging, and go-to-market strategy as we scale.
Translate scientific and technical capabilities into compelling marketing narratives.
Support customer communications initiatives with strategic messaging and materials.
Analyze Companies market for sizing and needs (including segmentation, adjacent markets, and growth drivers)
Competitive analysis, both existing and emerging
Draws data from both internal BD data sources (e.g. SFDC) and external industry sources.
Works with CCO to inform key strategic decisions during the 5-year LRP process
Keeps CCO and LT informed on marketing trends real time
Develop and maintain marketing materials: pitch decks, service brochures, data sheets, and corporate presentations.
Equip the commercial team with tailored content and campaigns aligned with the sales pipeline.
Work with Inside Sales to provide key criteria to be used for Lead Scoring to enhance our success rate through the funnel.
Plan, coordinate, and execute trade shows and conferences including logistics, booth design, collateral, lead tracking and ROI analysis.
Represent the company onsite, supporting business development and technical teams.
Set up internal procedures to support conference support from the site.
Track key performance indicators (KPIs) and marketing ROI.
Regularly report insights and recommendations to optimize spend and impact.
Oversee digital presence, including website, SEO/SEM, social media, and email marketing.
Manage and lead content strategy: case studies, whitepapers, newsletters, technical blogs, etc.
Coordinate with external digital/creative agency partners
Other duties as assigned