Digital Marketing Manager

Schneider Downs•Pittsburgh, PA

8d•Hybrid

About The Position

As a trusted advisor in the professional services industry, you know what matters most to clients: Big thinking with a personal focus. You also know what matters most to your own success, including: career growth, work-life flexibility, leadership that cares about your ability to succeed, the opportunity to give and receive one-on-one coaching and mentoring, as well as learning opportunities that inspire professional development. Experience them all at Schneider Downs, where we’ve been providing accounting, tax, consulting, business advisory and wealth management services through our team of innovative thought leaders for over 65 years. Start building a career with people motivated to help you succeed—and enjoy more of what counts. As the Digital Marketing Manager, you will be a key member of the firm’s Marketing team responsible for executing and optimizing digital marketing initiatives that support brand visibility, lead generation, and business growth. In this role, you will manage digital campaigns, website performance, and search visibility while translating marketing performance into actionable insights for firm leadership. You will collaborate with internal teams, firm leadership, and external agencies to support digital initiatives and contribute to dashboards and reporting that demonstrate marketing impact and ROI. Learn more about what it’s like working at Schneider Downs here: https://tinyurl.com/2c84x2tf We understand the importance of work-life balance. That's why we've embraced a hybrid work model, allowing you to enjoy the flexibility of working from home as well as in the office.

Requirements

Bachelor’s degree in Marketing, Communications, Business or a related field
Minimum of five years of digital marketing experience, preferably in B2B or professional services environments
Experience with marketing automation platforms, with a strong preference for HubSpot, to develop and deploy email marketing campaigns, and CRM platforms
Experience with Search Engine Optimization (SEO) / Answer Engine Optimization (AEO), like Conductor
Experience with Content Management System (CMS), like WordPress, to manage websites

Nice To Haves

Demonstrated experience developing or managing conversion-focused landing pages designed to drive lead generation
Experience building digital marketing dashboards and performance reporting
Experience using web analytics platforms such as Google Analytics or similar tools to measure digital performance
Strong analytical, organizational and communication skills with the ability to manage multiple initiatives and collaborate across teams

Responsibilities

Lead digital marketing programs that drive brand awareness, lead generation, and measurable pipeline growth
Translate digital marketing performance into pipeline insights and refine campaign strategy, targeting, and channel investment
Build and optimize HubSpot infrastructure supporting demand generation, campaign attribution, lifecycle management, dashboards, and executive reporting
Drive search visibility and performance across SEO, AEO, and GEO
Oversee the firm’s website and lead the development and optimization of conversion-focused landing pages
Analyze digital performance and engagement metrics to improve website usability, navigation, and conversion rates
Mentor and support digital marketing team members, guiding campaign execution, and professional development
Manage relationships with external digital agencies and partners, ensuring performance, and delivery