Digital Marketing Manager (Hybrid) - W Publishing

HarperCollins Publishers•Nashville, TN

1d•Hybrid

About The Position

The W Publishing team is committed to building a diverse and inclusive team and highly values diverse backgrounds and insights that fuel our innovation. We are looking for a Digital Marketing Manager to play a key role in shaping and executing W Publishing’s digital marketing strategy across frontlist and select backlist titles. This role is ideal for an experienced digital marketer who thrives in a fast-paced, ever-evolving landscape and enjoys blending big-picture strategy with hands-on execution. Reporting to the Digital Marketing Director, the Digital Marketing Manager will help guide the strategic development of our digital marketing ecosystem while planning, executing, and optimizing campaigns that drive awareness, engagement, and sales. This position works collaboratively across the marketing team to ensure cohesive messaging and strong performance across all digital channels. In addition, this role supports select day-to-day administrative functions for the marketing team that keep campaigns running smoothly and effectively. This is a hybrid position based out of our Nashville, TN office.

Requirements

4-5 years of experience in digital marketing or a related field
Experience supporting or leading product launches
Demonstrated experience managing and optimizing digital marketing campaigns
Bachelor’s degree in marketing, digital marketing, or a related field
Strong understanding of digital marketing fundamentals, including sales funnels, audience targeting, and performance optimization
Ability to interpret data and adjust strategy based on performance insights
Strong analytical mindset with experience making data-driven, metrics-based decisions
Excellent written and verbal communication skills, with the ability to engage readers externally and collaborate effectively with internal teams, authors, and agents
Proven ability to work cross-functionally within integrated marketing teams
Technical proficiency across digital marketing tools and platforms, including SEO/SEM, email marketing, social media, and display advertising
Familiarity with emerging platforms and trends, including TikTok, short-form video, social commerce, and creator/influencer-driven discovery
Strong relationship-building skills with colleagues, partners, and vendors
Ability to manage multiple priorities simultaneously while meeting deadlines
Strong organizational and time-management skills with a high level of attention to detail
Ability to work independently, set priorities, and problem-solve in a fast-moving environment
Proficiency in Google Looker Studio, Google Advertising, and social media management platforms (e.g., Sprout Social)

Nice To Haves

Experience in a client-service or collaborative stakeholder-facing role
Familiarity with book publishing or media-driven industries
experience with Canva and Adobe Creative Suite is a plus
Short form video editing skills is a plus

Responsibilities

Creation of digital marketing assets - including online ads, emails, landing pages, graphics, and video - for use across paid media, email marketing, blogs, affiliates, search, and social media platforms.
Plan, execute, and support digital advertising campaigns across platforms such as Amazon, Facebook/Instagram, Google, YouTube, Pinterest, and emerging channels, promoting titles in all available formats (hardcover, paperback, eBook, and audiobook).
Identify and evaluate digital media opportunities, manage media buys, audience targeting, budgets, and bidding strategies.
Partner with title marketers to develop book landing pages and comprehensive digital advertising strategies tailored to each release, as needed.
Content calendar planning and creation for broader W Publishing channels and select authors.
Monitor campaign performance and make real-time optimizations, delivering clear and actionable performance reports and insights.
In collaboration with the Digital Marketing Director, support metadata and discoverability initiatives, including SEO and keyword strategy, with a working understanding of how content surfaces in organic search and emerging discovery environments such as LLM-powered tools (e.g., ChatGPT, Google Gemini).
Develop and execute multi-title and programmatic digital marketing campaigns that align with broader seasonal, brand, and sales initiatives.
Contribute to the growth of W Publishing’s presence on social media and emerging platforms (e.g., TikTok, Reddit), with awareness of social commerce trends, creator-driven discovery, and evolving consumer behaviors.
Provide administrative and operational support, including processing marketing invoices, coordinating schedules, and assisting with documentation and reporting to help keep the team organized and on track.