CORP - DIGITAL MARKETING MANAGER

Twenty Four Seven Hotels•El Segundo, CA

5d•Onsite

About The Position

Twenty Four Seven Hotels is currently seeking a forward thinking person to join our corporate marketing team as a Digital Marketing Manager. At Twenty Four Seven Hotels, we craft inspired workplaces that enable our associates to deliver kick-ass guest experiences and maximize investor returns and this could be a perfect opportunity to advance your career with a growing and exciting management company! The Digital Marketing Manager is a creative and results-driven person responsible for leading marketing initiatives, driving growth of the online presence and the execution of paid media strategies to positively impact revenue performance for the hotels in our portfolio. This position would serve as the primary HR contact for 10 Los Angeles–based hotel properties, including the 7 Mogul properties plus the additional LA location. The role would be routinely visiting with regular on-site rotations at the properties and periodic presence at the Corporate Office in Orange County. Given the operational needs, candidates must be based within a reasonable commuting distance of LAX, as regular on‑site visits to our Los Angeles–area hotels are required each month.

Requirements

4-year college degree preferred (Major in Marketing or related field strongly preferred)
Minimum of 4 years’ experience in digital marketing, with an emphasis in SEO, e-commerce and online paid campaigns
Proven track record developing digital marketing strategies and creating content for online campaigns, including SEO/SEM, paid search and/or social media management
Familiarity with major hotel brand website configuration, third party booking software and other various customer-facing, digital communication channels (i.e. TripAdvisor, Expedia, Yelp, etc.)
Past e-commerce responsibilities and demonstrative experience with tracking growth and generating analytical reporting
Experience with managing campaign budgets
Experience managing multiple brand entities and key hotel markets from both a creative and analytical standpoint
Highly organized with strong communication skills and a teamwork style to accomplishing goals
Ability to build positive relationship with internal customers in the field and at the Corporate Office
Ability to travel locally and overnight up to 30% of the time

Responsibilities

Drives continuous improvement of hotel search engine rankings through link building, keyword-informed copywriting, and recurring content refreshes
Monitors and maximizes performance of brand websites measured by Conversion Rates, Referral Traffic, and Search Engine Rankings
Ensures that all third-party hotel listings are optimized, visible, accurate, up-to-date, on-brand and engaging
Establishes SEO writing guidelines, (e.g., where to place keywords in copy so that it gets the most traffic, how to write effective headlines and how to write effective call-to-action statements)
Performs regular search audits to gauge each hotel’s visibility on major search engines and information gathering services including technical website analysis, competitive/keyword research and link analysis
Develops and manages landing pages for paid and email marketing campaigns with Sales and Revenue teams
Develops integrated digital marketing strategies and tactics such as programmatic display, retargeting, paid search and paid social
Creates content for online campaigns
Manages well balanced distribution strategy among direct channels and OTAs to optimize channel mix and search rankings (SERPs)
Collaborate with Revenue teams to drive fair share on OTAs and promote packages and offers through Travel Ads and co-op campaigns
Advises on paid placement and ad space for specific OTA’s
Creates monthly and quarterly reports for stakeholders, owners, hotel leaders and 24seven Hotel executive staff on key marketing metrics, ROI and revenue growth
Develop and manage marketing budgets, monitor and make recommendations
Regularly analyzes performance reports to assess the effectiveness and digital marketing campaigns and make data-driven improvements
Supports and advises hotel management responses to online guest reviews across all channels, including but not limited to TripAdvisor, OTA sites and Facebook