Digital Marketing Manager

coty•New York, NY

73d•$100,000 - $130,000•Hybrid

About The Position

COTY is looking for smart leaders who are fast and passionate. The ideal candidate will choose the Digital Marketing Manager position at Coty because it combines purpose-driven beauty storytelling with data-driven digital strategy for an iconic wellbeing brand, philosophy. Feel-good beauty, grounded in science. As our Digital Marketing Manager for philosophy, you are responsible for campaign excellence, omni-channel media, and retailer optimization. You will lead best-in-class digital campaigns and asset creation, ensuring philosophy shows up beautifully and consistently across all retailer.com and paid media touchpoints. You will partner cross-functionally to deliver integrated, high-performing activations that drive awareness, engagement, and conversion for the brand’s key product and storytelling moments. Working for Coty means our people make us who we are. They are the brightest minds bringing innovative concepts to life. If you’re someone unwilling to settle, likes to envision larger possibilities, accelerate learning, and push boundaries – we’d love to hear from you! Working at Coty means being part of an inclusive workplace committed to diversity and equity, valuing diverse perspectives and backgrounds. Your ideas will count, fostering a career where you can achieve more than you ever imagined. The Marketing Activation team, led by the Senior Director, Marketing Activation consists of Senior Managers of Fragrance and Skincare with support, Organic Social Team, Digital Art Director, and Brand Ambassador. As the Digital Marketing Manager, you will work closely with all members of the Marketing Activation team as well as with several departments such as E-Commerce, Creative, Media, PR, and Brand teams. All your colleagues are collaborative, creative thinkers who combine strategic discipline with a passion for wellbeing-led beauty.

Requirements

5–7 years of digital marketing or e-commerce experience within beauty, wellness, or premium consumer brands.
Bachelor’s degree required; MBA or advanced marketing certification a plus.
Proven experience developing omni-channel media strategies across paid, owned, and earned platforms.
Strong understanding of retailer.com ecosystems (Amazon, ULTA, Sephora, or equivalent).
Ability to synthesize data into actionable insights and optimizations.

Nice To Haves

Prestige brand experience preferred.
Experience managing creative production and cross-functional campaign alignment.
Strong collaboration, presentation, and stakeholder management skills.
Curiosity and passion for connecting science, storytelling, and wellbeing in beauty.

Responsibilities

Partner closely with DTC, e-commerce, creative, and media teams to deliver cohesive 360° activations that maximize performance and efficiency.
Oversee creation of best-in-class digital assets optimized for platform and performance across retailer.com and paid media.
Drive brand excellence across retailer.com (Amazon, ULTA, Macy’s, etc.), ensuring elevated content, A+ pages, and branded storytelling.
Lead omni-channel digital media strategy across paid social, display, video, and search, ensuring campaigns ladder up to brand and retail priorities.
Analyze campaign and media performance, translate data into actionable insights, and share learnings to optimize future strategy.