Digital Marketing Manager (52229)

VERVE A CREDIT UNION•Oshkosh, WI

10d•Onsite

About The Position

The Digital Marketing Manager serves the Marketing team by leading Verve’s digital demand engine and member engagement across web, search, social, email/journeys, and emerging AI driven channels. Ownership includes website experience and content strategy, business listings and online reputation, social media strategy, SEO/AIO (AI optimization), analytics/attribution, accessibility and compliance, and vendor management. The role collaborates closely with the VP of Marketing, Creative, Analytics, IT, Sales and Service, and outside partners to deliver growth, great experiences, and measurable ROI.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience).
5–7 years progressive experience in digital marketing (financial services preferred) and 2+ years people leadership.
Hands‑on experience with GA4, Google Tag Manager, Google Search Console, and core SEO/AIO practices.
Experience with marketing automation/CRM (e.g., Salesforce Marketing Cloud) and journey orchestration.
CMS proficiency; online‑banking content governance experience (e.g., Alkami) is a plus.
Working knowledge of ADA/WCAG and marketing compliance in a regulated environment.
Computer skills including, but not limited to, Microsoft Office, Internet
General typing and 10-key calculator skills
Excellent communication and interpersonal skills to effectively serve all levels of the organization as well as members of the Credit Union.
Conscientious, attention to detail, performs accurate work with respect for regulations and standards
Ability to work at a steady, even pace, and has a high aptitude for work that is mechanical or technical in nature.
Dependable, consistent in handling structured routines; strong project management habits.
Possess a working knowledge of all relevant Banking Rules and Regulations.
Data‑driven; strong analytical and testing mindset (A/B, multivariate, CRO).
Member‑focused; balances creativity with compliance and accessibility.
Foundational HTML/CSS and accessibility literacy; comfortable partnering with designers and developers

Nice To Haves

CMS proficiency; online‑banking content governance experience (e.g., Alkami) is a plus.

Responsibilities

Lead, coach, and develop the Digital Marketing Specialist and the Marketing Generalist; prioritize workload and align goals to department objectives.
Collaborate with the VP of Marketing on integrated digital strategy and the roadmap across web, search, social, email/journeys, and content; define channel KPIs and optimize to business outcomes.
Own website content strategy and UX; drive conversion optimization and ensure accurate tagging/measurement (e.g., GA4, GTM) with stakeholders.
Advance local business listings and online reputation management across all locations; maintain accurate NAP data and respond to reviews with appropriate escalation.
Lead SEO and AIO (AI optimization) best practices including technical SEO, on‑page optimization, structured data/schema, and AI‑ready content patterns.
Set the social media strategy and editorial calendar integrated with offline marketing communications to publish engaging, compliant content that builds community and trust across platforms.
Partner with the VP Marketing, Marketing Analyst, Sales Enablement and others on lifecycle programs and Salesforce Marketing Cloud journeys; ensure proofing, QA, and data quality standards.
Deliver dashboards and insights for leadership; implement closed‑loop attribution to connect campaigns to applications, balances, and revenue.
Ensure ADA/WCAG 2.1 AA accessibility and marketing compliance (e.g., TILA/Reg Z, Reg DD, UDAAP, CAN‑SPAM, TCPA) across digital content.
Manage digital vendors and budgets; scope, brief, QA, and evaluate ROI for agency and platform partners.
Champion Workfront processes (intake, proofs, SLAs) and maintain digital operating procedures.
Additional duties as assigned.