Digital Marketing Manager (Canada)

Panther

16h•$103,000 - $115,000•Remote

About The Position

This role owns the performance and optimization of Panther’s digital marketing engine. The focus is on driving pipeline through high-performing website experiences, lifecycle marketing, and data-driven campaign execution. This person will lead execution across email, website, paid media, and organic growth (SEO/AEO), while partnering with Marketing Ops and external agencies to continuously improve conversion, engagement, and pipeline generation. Panther makes security teams smarter and faster than attackers. We're building the AI SOC platform that modern security teams need. Our Detection-as-Code approach, cloud-native architecture, and powerful security data lake help teams detect and respond to threats at scale. Security teams at leading companies use Panther to protect their organizations without the overhead and costs of legacy SIEM solutions. Founded by security practitioners who lived the pain of protecting large organizations, we've raised $140M from Coatue, Lightspeed, ICONIQ Growth, Snowflake Ventures, and others. We're a global, remote-first company serving customers worldwide. Our culture is built on flexibility, transparency, and collaboration. We operate by three core values: Create Customer Love, Be an Owner, and Take Care of the Team. We believe diverse perspectives make us better, and that building great security technology should also mean building a rewarding place to work.

Requirements

4+ years of experience in B2B digital marketing, with hands-on ownership of website, email, and paid media channels
Experience owning website performance and conversion optimization, including CRO experimentation and landing page strategy
Strong knowledge of marketing automation (HubSpot preferred) and CRM systems (Salesforce required)
Experience building and scaling lifecycle and nurture programs
Familiarity with SEO and emerging AEO/AI-driven discovery strategies
Analytical mindset with the ability to own reporting across multiple channels and translate data into actionable recommendations
Experience managing external agency relationships, particularly for paid media
Excellent project management and communication skills

Responsibilities

Own website performance, including conversion rates, user flows, and landing page optimization
Run CRO experiments across pages, forms, and CTAs to improve conversion to pipeline
Own organic growth strategy across SEO and AEO, improving visibility in search and AI-driven discovery (LLMs)
Partner with product marketing to drive high-intent traffic through search, technical content, and conversion-focused pages
Build and scale lifecycle programs in HubSpot (ie. nurtures)
Own email strategy and execution, including segmentation, personalization, and performance
Partner with the external agency to optimize paid media performance across LinkedIn, Google, and other channels
Own reporting across website, email, paid, and organic performance, with clear insights and recommendations
Monitor funnel performance and identify opportunities to improve conversion and pipeline
Run A/B tests across messaging, creative, and conversion paths to continuously improve result

Benefits

Competitive equity in a well-established cybersecurity company
Unlimited PTO with a 15-day minimum, plus local federal holidays
Latest tech equipment and budget for your personalized setup
Comprehensive health and benefits coverage
Remote-first culture built for distributed teams
Cash compensation range: $103,000 - $115,000 OTE (90/10 pay split) CAD Annually dependent on experience.

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