Digital Marketing Manager

National Financial Partners Corp.•New York, NY

57d•$105,000 - $125,000

About The Position

Lenox Advisors is seeking a Digital Marketing Manager to partner with leadership to propose the firm's digital strategy and lead the execution. This role serves as the central driver of our digital ecosystem - overseeing our website, search and performance marketing, marketing automation, and data-driven marketing initiatives. The position requires both strategic and hands-on expertise to align digital tactics to business goals, elevate our digital presence, and empower advisors with modern marketing tools. This role plays a pivotal part in modernizing how we connect with clients and advisors in a dynamic financial landscape.

Requirements

Proven success in SEO, GEO, AEO, website optimization, and digital campaign management.
Hands-on experience with marketing automation platforms (HubSpot, Pardot, Marketo, etc.).
Strong understanding of CRM systems (Salesforce preferred).
Excellent analytical, strategic, and project management skills.
Demonstrated ability to lead cross-functional teams and manage external partners.
Strong communicator with the ability to present insights and influence leadership decisions.
Maintains a strong focus on customer experience and service excellence.
Proactive and results-driven; anticipates needs, drives performance, and delivers measurable outcomes.
Adapts quickly to change and effectively leads others through organizational transitions, shifting priorities, and evolving business needs.

Responsibilities

Partner with leadership to define and execute a comprehensive digital marketing strategy aligned with firm objectives.
Oversee budget planning and allocation across paid media, SEO/GEO/AEO, partners, and campaigns.
Serve as the internal digital subject matter expert and strategic advisor to leadership.
Manage website performance, UX, and conversion optimization to deliver an exceptional client experience.
Lead performance marketing initiatives, including paid search and display.
Ensure website and campaign analytics are tracked, reported, and optimized for measurable growth.
Own the firm's marketing automation platform (HubSpot), optimizing workflows, email journeys, forms, and landing pages.
Partner with technology teams to integrate marketing data with CRM systems (Salesforce experience a plus).
Drive data enablement to ensure digital insights are actionable and accessible.
Lead all SEO, GEO, and AEO efforts to increase visibility, inbound traffic, and qualified leads.
Use tools such as Google Analytics, SEMrush, and others to measure effectiveness and identify opportunities for improvement.
Oversee creation of digital content across website, blog, email, and social media to ensure brand consistency and alignment with SEO strategy.
Uphold brand standards and maintain a cohesive visual and verbal identity across all digital touchpoints.
Manage and optimize social media campaigns on platforms such as LinkedIn, Instagram, Facebook, and X (Twitter).
Provide regular reporting and insights on digital performance, campaign ROI, and audience engagement.
Translate data into actionable recommendations that inform strategy and continuous improvement.