Digital Marketing Manager (CHI, ATX, MIA)

bread & Butter PR•Chicago, IL

31d•$65,000 - $75,000•Hybrid

About The Position

A Digital Marketing Manager with bread & Butter has been around the block but knows there’s still a lot to learn, and strives to increase their digital marketing skills daily. You have a sincere passion for working in the digital space with hotels and destinations, restaurants and CPG food & beverage brands, and are the day-to-day touchstone, brand champion and trusted partner to both clients and your team. You are the digital marketing wizard, helping meet client goals by crafting creative content strategies, building consumer ad funnels that work, and meeting and beating KPIs for ads across the industry. You meet or beat deadlines, stay ahead of digital trends and always bring a fresh point of view, backed by analytics and research. You’re working to be a problem solver and you value the relationships you’re building with account team members, other social media strategists and client communities. A DMM for bread & Butter should be thoughtful, a strong strategic-thinking, possess an almost obsessive attention to detail + analytics, can often be heard asking, “What else?” and, most importantly, is excited about what bread & Butter is and what it will be. The Digital Marketing Manager for bread & Butter is responsible for managing and answering the needs of food & beverage and hotel & travel clients daily. The Digital Marketing Manager works with Social Media Managers and reports to the Digital Managing Director.

Requirements

3-5 years of full-time, post-grad digital marketing experience, preferably within an agency and working with hotel, restaurant and food & beverage brands.
Proven track record for driving hotel, restaurant and food & beverage sales via paid social media, Google and digital marketing tactics.
Ability to build and manage social media advertising strategies for multiple clients at a time, effectively planning, optimizing and reporting to meet client needs.
Ability to plan and execute all digital marketing, including SEM, marketing database, email, social media and display advertising campaigns including Google search and display ads, Amazon ads, SEO and retargeting ads.
Ability to measure and report performance of all digital marketing campaigns to create benchmarks for success, identify trends and insights and optimize spend and performance based on the insights.
Ability to collaborate internally, with outside agencies and/or with other vendor partners to create landing pages and optimize user experience, ensuring that strategy supports overall brand goals and objectives.
Ability to evaluate strategy is in alignment with client objectives, assess against goals (ROI and KPIs,) resolving when strategies aren’t working, or the situations change and adjusting quarterly goals.
Ability to draft and manage e-blasts via platforms like MailChimp, Constant Contact, Emma, Revinate, etc.
Constantly brainstorming new and creative growth strategies, identifying and evaluating emerging technologies to better optimize marketing campaigns, email marketing, social media and display and search advertising.
Ability to plan, execute, and measure experiments and conversion tests.
Ability to attend and lead client meetings as appropriate to assess the progress of the digital campaign, propose new advertising opportunities and educate clients as needed.
Be the sounding board and resource for clients regarding social media marketing in the hotel and travel space
Love of a fast-paced environment and the satisfaction of a busy yet productive day.
Has the ability to travel and still keep up on daily work needs.
Flexibility and a desire for endless possibilities. b&B is a dynamic, ever-evolving company that thinks beyond black and white.
Keen attention to detail - ads and emails are error-free and gorgeous.
Excitement for growth, new ideas, new ways of doing things and a place you’re excited to call home. Say yes!

Responsibilities

Build and manage social media advertising strategies for multiple clients at a time, effectively planning, optimizing and reporting to meet client needs.
Plan and execute all digital marketing, including SEM, marketing database, email, social media and display advertising campaigns including Google search and display ads, Amazon ads, SEO and retargeting ads.
Measure and report performance of all digital marketing campaigns to create benchmarks for success, identify trends and insights and optimize spend and performance based on the insights.
Collaborate internally, with outside agencies and/or with other vendor partners to create landing pages and optimize user experience, ensuring that strategy supports overall brand goals and objectives.
Evaluate strategy is in alignment with client objectives, assess against goals (ROI and KPIs,) resolving when strategies aren’t working, or the situations change and adjusting quarterly goals.
Draft and manage e-blasts via platforms like MailChimp, Constant Contact, Emma, Revinate, etc.
Constantly brainstorming new and creative growth strategies, identifying and evaluating emerging technologies to better optimize marketing campaigns, email marketing, social media and display and search advertising.
Plan, execute, and measure experiments and conversion tests.
Attend and lead client meetings as appropriate to assess the progress of the digital campaign, propose new advertising opportunities and educate clients as needed.
Be the sounding board and resource for clients regarding social media marketing in the hotel and travel space
Has the ability to travel and still keep up on daily work needs.