Digital Marketing Manager
About The Position
The Digital Marketing Manager is a data-driven position responsible for leading our online marketing strategy with a strong focus on marketing analytics and Google Ads campaign oversight. This role will be central to driving qualified leads and increasing rentals/reservations through digital media. The ideal candidate is a skilled analyst of marketing data sources (Google Ads, Google Analytics and first-party data) and experienced in managing digital media campaigns for multi-location businesses (ideally self-storage). The Digital Marketing Manager will manage an agency relationship for the company and simultaneously build the future team and infrastructure to manage campaigns internally.
Requirements
- Bachelor’s degree in Marketing, Business Analytics, or related field.
- 4–6 years of experience in digital marketing, with at least 2 years managing Google Ads campaigns at scale (multi-location self-storage experience strongly preferred).
- Expertise in Google Ads, GA4, Looker Studio, Tag Manager, and Excel/Sheets.
- Proven ability to analyze large datasets, extract actionable insights, and design dashboards and reporting to measure performance.
- Strong organizational skills with the ability to manage multiple projects simultaneously.
- Excellent communication skills, both written and verbal.
Nice To Haves
- The ideal candidate will have experience coordinating agency relationships and experience leading internal associates that directly operate campaigns.
Responsibilities
- Leads the company’s agency in developing, managing, and optimizing paid search campaigns (Google Ads, Microsoft Ads) and other digital media to drive rentals across all facilities.
- Oversees digital advertising budgets, ensuring efficient allocation across campaigns, geographies, and storage facilities.
- Tests and refines bidding strategies, audience targeting, and keyword selection to maximize performance.
- Manages remarketing, display, and Performance Max campaigns tailored to localized markets.
- Manages industry performance marketing channels to drive conversions within acquisition cost targets.
- Builds, monitors, and maintains dashboards in Google Analytics 4 (GA4), Looker Studio, and BigQuery to track KPIs such as cost per rental, online reservation rate, and ROAS.
- Defines marketing attribution models to measure the impact of paid, organic, and other channels on conversions.
- Conducts in-depth performance analyses by market, facility, and channel to identify growth opportunities.
- Translates complex analytics into actionable insights and clear reports for leadership.
- Collaborates with operations, revenue management, asset management and third-party management teams to align marketing efforts with occupancy goals.
- Coordinates with external vendors/agencies on campaign execution, SEO initiatives, and call tracking solutions.
- Monitors competitor marketing activity and industry benchmarks.
Benefits
- Medical/Dental/Vision insurance (PPO)
- Participation in the company 401(k) plan with a company match
- Vacation Time, Nine Paid Holidays, Three floating holidays per year
- Sick time
- Tuition reimbursement opportunity
- Company-paid life insurance equaling your annual base salary
- Company-paid short-term and long-term disability
- Paid Parental Leave
- This position is eligible as an internal promotion opportunity.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Number of Employees
1,001-5,000 employees
