Digital Marketing Manager

Brunswick Boat Group•Mettawa, IL

About The Position

Are you ready for what’s next? Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes “Next Never Rests™,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation. Innovation is the heart of Brunswick. See how your contributions will help transform vision into reality: Position Overview: We are seeking a Digital Marketing Manager to join our growing team. The ideal candidate brings strong expertise in digital marketing strategy across websites and omni‑channel campaigns, paired with the ability to execute efficiently. This role partners closely with Brunswick’s Brand Marketing leaders to develop and deliver comprehensive digital marketing campaigns and own website strategy and execution. With a consultative approach, you will use data and best practices to optimize performance across channels. The role requires a balance of strategic vision and tactical execution. At Brunswick, we have passion for our work and a distinct ability to deliver. Essential Functions: Translate brand strategies into digital execution by partnering closely with brand teams to develop website enhancements and cohesive, multi‑channel marketing campaigns that drive measurable growth. Serve as the primary digital liaison for assigned brands, connecting business stakeholders with digital product owners and functional specialists to ensure alignment and execution excellence. Analyze performance data across campaigns and website activity to generate actionable insights that improve efficiency, conversion, and overall digital effectiveness. Recommend and guide A/B testing to optimize the customer journey, strengthen funnel performance, and validate hypotheses that support campaign and site improvements. Oversee website optimization and maintenance, ensuring site authoring, requirements gathering, and QA/testing are completed accurately and on time by the Digital Operations team. Support Paid Media strategy by translating brand objectives into effective search, display, and social advertising approaches that enhance reach and performance. Collaborate with the MarTech team to shape email marketing initiatives and ensure seamless integration between email programs and website experiences. Partner with Digital Ops and Centers of Excellence to maintain strong website SEO health—including Core Web Vitals—and drive continuous technical and content‑based optimization including tactics into site architecture, content development, keyword strategy, campaign planning, product launches, and blog content. Work with Brand Marketing to shape content strategy that improves organic visibility across both traditional search engines and emerging LLM‑driven discovery channels. Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets/experiences are necessary; however, others can be developed along the way.

Requirements

7-10+ years of marketing experience
Bachelor’s degree in marketing, communications, business or related field
Experience using website CMS platforms/authoring (AEM, Sitecore, Optimizely, Acquia/Drupal) and SEO best practices
Understanding of integrated digital marketing strategies and execution across website, paid/organic campaigns
Understanding of website and campaign analytics: both data and deriving actionable insights
Strong collaboration and communication skills to build effective relationships across internal stakeholders
Strong project management skills

Nice To Haves

Preferred to have marine industry knowledge and/or knowledge of recreational fishing hobby/culture or industry

Responsibilities

Translate brand strategies into digital execution by partnering closely with brand teams to develop website enhancements and cohesive, multi‑channel marketing campaigns that drive measurable growth.
Serve as the primary digital liaison for assigned brands, connecting business stakeholders with digital product owners and functional specialists to ensure alignment and execution excellence.
Analyze performance data across campaigns and website activity to generate actionable insights that improve efficiency, conversion, and overall digital effectiveness.
Recommend and guide A/B testing to optimize the customer journey, strengthen funnel performance, and validate hypotheses that support campaign and site improvements.
Oversee website optimization and maintenance, ensuring site authoring, requirements gathering, and QA/testing are completed accurately and on time by the Digital Operations team.
Support Paid Media strategy by translating brand objectives into effective search, display, and social advertising approaches that enhance reach and performance.
Collaborate with the MarTech team to shape email marketing initiatives and ensure seamless integration between email programs and website experiences.
Partner with Digital Ops and Centers of Excellence to maintain strong website SEO health—including Core Web Vitals—and drive continuous technical and content‑based optimization including tactics into site architecture, content development, keyword strategy, campaign planning, product launches, and blog content.
Work with Brand Marketing to shape content strategy that improves organic visibility across both traditional search engines and emerging LLM‑driven discovery channels.