Digital Marketing Manager

Donohoe Hospitality Services•College Park, MD

6d•$68,000 - $70,000

About The Position

Donohoe Hospitality is seeking a Digital Marketing Manager to own and execute the full digital marketing strategy across multiple portfolios of hotels and restaurants. This is a highly visible, hands-on role responsible for driving awareness, engagement, and revenue through a thoughtful mix of content, paid media, email marketing, website optimization, and reputation management. This position operates as a single point of ownership for digital marketing, balancing strategy with execution. The ideal candidate is both a creative marketer and a performance-driven operator who can translate business goals into measurable digital results. The ultimate goal is to elevate brand presence, increase direct bookings, and maximize ROI across all digital channels.

Requirements

A self-starter who thrives in an independent, highly accountable role
Strong balance of creative thinking and analytical, performance-driven mindset
Exceptional writing and communication skills with the ability to adapt voice across brands
Ability to manage multiple priorities across a portfolio of properties
Strong attention to detail and organizational skills
Experience with paid media platforms (Google Ads, Meta, etc.)
Strong understanding of analytics tools (Google Analytics, social media insights platforms)
Proficiency in Microsoft Office and creative tools such as Canva
Familiarity with email marketing platforms and content management systems
Knowledge of SEO best practices and website optimization

Responsibilities

Own and execute the digital marketing strategy across multiple DHS properties, aligning efforts with revenue and occupancy goals.
Identify the most effective mix of channels (social, email, paid media, web, third-party platforms) to drive performance.
Act as the primary point of contact for all digital marketing initiatives across multiple properties in the portfolio.
Continuously evaluate and refine strategies based on performance, trends, and business needs.
Plan, launch, and optimize paid digital campaigns (Google Ads, Meta, and other relevant platforms).
Manage budgets and allocate spend to maximize return on investment.
Monitor key metrics such as cost per acquisition, conversion rates, and overall campaign performance.
Test and iterate campaigns to continuously improve results.
Oversee website performance, user experience, and content accuracy across all properties.
Identify opportunities to increase direct bookings and reduce reliance on third-party channels.
Partner with internal teams or vendors to implement updates, landing pages, and SEO improvements.
Regularly audit hotel and third-party listings (Google, TripAdvisor, Expedia, Booking, etc.) to ensure accuracy and brand consistency.
Own day-to-day social media strategy and execution, including content creation, publishing, and engagement.
Develop and manage editorial calendars aligned with marketing goals.
Create and curate compelling content (photo, video, and copy) that reflects the guest experience and drives engagement.
Expand presence across emerging platforms while maintaining brand integrity.
Provide on-site content support for events, openings, and key property moments.
Plan and execute B2B and B2C email marketing campaigns.
Manage audience segmentation and contact lists to improve targeting and personalization.
Draft, deploy, and optimize campaigns to drive engagement and revenue.
Continuously evaluate performance and refine strategy based on results.
Monitor online reviews and ensure properties respond within established timelines.
Partner with property teams to address guest feedback and protect brand reputation.
Manage disputes and removal of fraudulent or inappropriate reviews.
Evaluate SEO performance and implement strategies to improve search visibility and direct traffic.
Track and analyze performance across all digital channels, focusing on KPIs tied to business outcomes (engagement, conversions, revenue impact).
Create recurring reports that highlight performance, trends, and opportunities.
Provide actionable insights and recommendations to leadership.
Monitor competitor activity and emerging industry trends.
Serve as a digital marketing resource for property teams, guiding best practices and brand standards.
Lead occasional training sessions to encourage content contributions and alignment.
Collaborate cross-functionally with operations, leadership, and external partners to support marketing initiatives.