Digital Marketing Manager - Website

Dexter AxleDexter Axle Company, Inc. • Elkhart, IN

63d

About The Position

The Digital Marketing Manager is responsible for overseeing and optimizing the company's digital ecosystem, with a primary focus on website management, digital asset strategy, and technology integration. This role will lead efforts to improve user experience, ensure brand consistency, and support broader marketing initiatives through strategic coordination of digital platforms and tools. Strong project management and cross-functional collaboration skills are essential.

Requirements

• Bachelor's degree in marketing, digital media, communications, or related field.
• 5+ years of experience managing digital properties, websites, or digital asset systems.
• Strong understanding of website CMS platforms and user experience principles.
• Experience with Adobe AEM or similar DAM systems, including implementation and administration.
• Familiarity with website analytics tools (e.g., Google Analytics & Tag Manager, SEM Rush) and SEO best practices.
• Excellent project management and communication skills.
• Ability to collaborate across departments and with external vendors.
• Strategic mindset with a focus on continuous improvement and innovation.

Nice To Haves

• Experience with video production coordination or asset sourcing.
• Familiarity with PPC or social media advertising platforms (not a core responsibility).
• Basic understanding of CRM or eCommerce platform integrations.

Responsibilities

• Serve as the primary point of contact for website updates, maintenance, and vendor coordination.
• Lead initiatives to improve site architecture, navigation, and content strategy based on user behavior and analytics.
• Oversee the organization and tagging of digital assets within Adobe AEM and ensure proper integration with other systems.
• Coordinate video production and photography efforts to support marketing, product initiatives, and eCommerce.
• Monitor website performance using tools like Google Analytics and recommend improvements based on data insights.
• Partner with IT and marketing teams to ensure digital platforms are secure, scalable, and aligned with business goals.
• Maintain documentation and workflows for digital asset and website processes.
• Manage and enhance company websites, including content updates, UX improvements, and performance optimization.
• Develop and execute strategies for digital asset management, including photography, video, and integration with systems like Adobe AEM.
• Coordinate with external vendors and internal stakeholders to implement website enhancements and troubleshoot issues.
• Support the setup and evolution of a strategic digital asset program to improve content accessibility and reuse.
• Ensure seamless integration between websites and other technology platforms (e.g., CRM, eCommerce, analytics).
• Collaborate with marketing and eCommerce teams to align digital properties with campaign calendars and brand messaging.

Benefits

• Dexter offers a competitive wage
• Full benefits package including Health, Dental, Vision, Life, STD, LTD, FSA, HSA
• 3% profit sharing in our Safe Harbor program
• 401(k) Plan with company contributions
• Opportunities for internal career development and growth

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Transportation Equipment Manufacturing
• Number of Employees: 501-1,000 employees