Website and Digital Marketing Lead

Ridgeline•Reno, NY

6d•$135,000 - $157,500•Hybrid

About The Position

Are you a web-first, data-driven marketer who loves building fast, scalable, and accessible digital experiences that convert into pipeline? Do you thrive owning Webflow end-to-end, partnering across Marketing, Design, and RevOps, and turning insights into measurable revenue impact? Are you eager to take full ownership of Ridgeline’s web presence while translating digital strategies into real pipeline growth? If so, we invite you to be a part of our innovative team. As Ridgeline’s Website and Digital Marketing Lead, you’ll serve as both our primary Webflow developer and our digital marketing strategist. You will architect a robust, scalable, and visually compelling digital experience that powers awareness, education, and demo conversions across the buyer journey. Working cross-functionally across teams, you’ll ensure our site reflects our brand and fuels pipeline—backed by clear data and strong governance. You’ll also leverage cutting-edge technologies—including AI tools like ChatGPT—to optimize content, structure, and performance across channels. At Ridgeline, how we work matters as much as what we build. Ridgeliners act like owners, choose growth over comfort, and communicate with transparency. We assume positive intent, bias toward action, and bring solutions—not just problems. We celebrate wins, learn from setbacks, and thrive in a resilient, collaborative, high-performing culture. If this excites you, we’d love to meet you. You must be work authorized in the United States without the need for employer sponsorship.

Requirements

5–8 years in website management, Webflow development, or digital marketing within B2B SaaS
Proven Webflow expertise, with a portfolio showcasing component libraries, custom interactions, and CMS complexity
Strong HTML/CSS skills and ability to troubleshoot or implement lightweight JavaScript when needed
Experience executing enterprise buyer journeys and building pipeline-driving digital campaigns
Deep understanding of SEO, UX, performance optimization, and accessibility
Familiarity with Figma, Google Tag Manager, GA4, and CRM/MAP integrations (Salesforce, HubSpot, Marketo, etc.)
Excellent cross-functional communication and project management skills
Ability to think strategically while executing hands-on—comfortable working independently and cross-functionally

Nice To Haves

Experience in fintech or investment/wealth management
Familiarity with localization or multi-language site strategy
Background in category creation, brand storytelling, or campaign strategy
Exposure to experimentation platforms or personalization engines

Responsibilities

Build, manage, and evolve Ridgeline’s Webflow instance as a scalable, component-based CMS aligned with our brand and design system
Design and implement modular, high-performing landing pages and site structures optimized for speed, accessibility, and enterprise readiness
Develop reusable components and page templates that streamline marketing campaign launches and improve team velocity
Own demo/contact workflows, from form UX to routing and attribution across Salesforce and marketing automation platforms
Translate campaign briefs into compelling digital experiences that convert visitors into qualified leads
Establish and enforce web governance processes, including SLAs, documentation, and intake prioritization
Collaborate with Product Marketing to ensure messaging is clear, targeted, and conversion-optimized for investment audiences
Drive SEO strategy through metadata, schema, and optimized IA, while maintaining accessibility and UX best practices
Partner with RevOps to implement tracking via Google Tag Manager, GA4, and other tools to ensure clean attribution and funnel visibility
Identify and run A/B tests and multivariate experiments to improve conversion and continuously enhance web performance
Act as the Center of Excellence for all things digital—upskilling the team and ensuring internal stakeholders understand the platform’s capabilities
Collaborate cross-functionally with Design, Legal, Security, and IT to ensure compliance, brand consistency, and performance standards