Lead Digital Marketing Manager

XBOW

About The Position

XBOW is looking for a Lead Digital Marketing Manager to own performance marketing and pipeline-driving growth across all paid channels. This is a high-impact role where you will architect, execute, and optimize the paid media engine that introduces security leaders, developers, and executives to a new category of AI-driven offensive security. As one of the earliest marketing hires, you'll directly shape XBOW’s growth foundation and influence how we scale demand, measure success, and bring our story to market.

Requirements

8+ years of hands-on digital marketing and performance marketing experience, ideally within B2B SaaS.
Deep experience owning and optimizing paid acquisition across Google, LinkedIn, Publisher, and Reddit.
Demonstrated success managing large budgets, forecasting spend, analyzing ROI, and communicating insights.
Strong analytical and quantitative skills—comfortable building dashboards and attribution models.
Track record of running structured experimentation programs across channels and funnels.
Ability to thrive in a fast-paced, highly technical environment.

Nice To Haves

Cybersecurity experience is a major plus.
Experience at early-stage or high-growth startups is strongly preferred.

Responsibilities

Own strategy, execution, and optimization for paid acquisition across PPC, Paid Social, Publisher, Programmatic and emerging channels.
Build and scale full-funnel programs that drive high-intent traffic, qualified pipeline, and revenue.
Run continuous experimentation across audiences, messaging, channels, and landing pages.
Develop digital frameworks for campaign planning, segmentation, and targeting.
Partner with Sales and RevOps to ensure smooth lead flow, scoring, and conversion visibility.
Own annual and quarterly paid media budget planning, including channel allocation and forecast modeling.
Monitor spend pacing and optimize allocation dynamically based on CAC, ROI, and pipeline performance.
Establish measurement frameworks for incrementality testing, multi-touch attribution, and revenue impact.
Define and track performance metrics (CPL, CPC, CAC, CVR, multi-touch attribution, etc.).
Use data to identify new growth opportunities, channels, and audience segments.
Collaborate with Product, Engineering, and Security Research to uncover unique marketing moments and narratives grounded in real-world impact.
Work closely with Sales, Growth, and Product to align paid demand generation with GTM priorities.
Partner with Product Marketing to ensure messaging aligns with persona insights and market trends.
Coordinate with external agencies or contractors as needed.