Growth Marketing Manager (Website & SEO)

iManage•Chicago, IL

6d•Hybrid

About The Position

We offer a flexible working policy that supports a healthy balance between personal and professional well-being. This role requires in-office presence on Tuesdays & Thursdays to collaborate, connect, and learn from peers - while also maintaining the flexibility for meaningful work-life balance. Being a Growth Marketing Manager at iManage Means… You’ll be joining the Growth Marketing team to guide the evolution of our digital presence and organic growth strategies. This strategic individual contributor role will own the company’s global web properties while championing innovation in how our brand is discovered and represented across both traditional search and the rapidly growing world of AI-driven generative search (GEO). In this role, you will not only optimize the website experience, but also introduce new marketing approaches that ensure our brand, expertise, and content surface prominently in generative AI responses. You will own the company’s website end-to-end and be directly accountable for its success as a primary driver of acquisition, conversion, and pipeline impact. Success will require close collaboration with growth marketing, product marketing, communications, PR, and content leaders to align narratives across web, media, and AI-driven platforms. You will also establish strong governance, quality standards, and prioritization processes to ensure website updates and content publishing are strategic, planned, and brand-aligned—eliminating ad-hoc requests and reactive execution. This is a unique opportunity to shape the future of digital marketing in a B2B SaaS company and influence how buyers discover and engage with iManage in the age of AI search.

Requirements

8+ years of experience in digital marketing, with roles guiding website strategy, SEO, and organic growth.
Demonstrated success building and optimizing global websites as demand-generation engines.
Proven expertise in SEO and emerging specialization in GEO (AI search optimization).
Experience collaborating with PR and corporate marketing teams to elevate brand visibility across digital and media ecosystems.
Hands-on experience with CMS platforms (Umbraco, WordPress, Webflow), SEO/GEO tools (SEMrush, Ahrefs, Screaming Frog, emerging GEO trackers), website behavioral tools (VWO, Hotjar), and analytics platforms (GA4, Tag Manager, Looker/Tableau).
Strong communication skills with the ability to influence and spearhead cross-functional initiatives.
Basic Coding Proficiency: The ability to work with HTML, CSS, and JavaScript for implementing website enhancements, troubleshooting technical issues, and enabling rapid experimentation for SEO and CRO improvements.
Demonstrated ability to foster a culture of strategic planning and thoughtful execution -- creating governance, prioritization, and content standards to eliminate reactive publishing and maintain consistent quality.
A visionary mindset with the ability to pioneer new approaches while delivering measurable results.

Nice To Haves

Related experience within a B2B SaaS organization

Responsibilities

Website Strategy & Stewardship: Guiding the strategy, roadmap, and performance of iManage’s global website and microsites. Ensuring a seamless, engaging, and conversion-optimized experience for diverse audiences worldwide. Driving the web localization strategy and execution as needed. Introducing site innovation, CRO (conversion rate optimization) strategies, personalization, and A/B testing requirements to improve engagement and pipeline, partnering closely with demand generation. Partnering with content, brand, and product marketing teams to highlight company thought leadership and value. Ensuring all day-to-day web operations run smoothly for all functions that rely on the website, including marketing, sales, HR, partners, and more. Guiding execution across cross-functional internal contributors and external agencies.
Generative Engine Optimization (GEO): Shaping iManage’s GEO strategy in partnership with agencies to ensure visibility and authority in generative AI search platforms (Gemini, ChatGPT, Perplexity, Bing Copilot, and others). Collaborating with corporate marketing and PR teams to align messaging, news coverage, and thought leadership so the company is consistently referenced and represented in AI summaries. Defining and evangelizing best practices for structuring content, metadata, schema, and contextual signals that improve AI-driven discoverability. Staying ahead of trends in generative AI and educating the organization on emerging opportunities and risks.
SEO & Organic Growth: Partnering with SEO agency to oversee global SEO strategies while owning the roadmap to maximize discoverability across traditional search engines. Optimizing content hubs, landing pages, and product resources for keyword visibility and organic growth. Aligning SEO, GEO, and SEM strategies into a unified acquisition framework, ensuring keyword targeting, content optimization, and paid search campaigns work cohesively to maximize visibility, conversion rates, and pipeline impact.
Analytics & Performance: Defining KPIs and dashboards for web, SEO, and GEO performance. Providing regular reporting and insights to executives on attribution, pipeline contribution, and brand visibility. Using analytics and testing tools to understand user behavior and continuously improve experiences.
Leadership & Collaboration: Guiding agency execution and cross‑functional team collaboration to deliver measurable impact. Collaborating across marketing, PR, corporate marketing, sales, and products to drive cross-functional digital impact. Acting as an advocate for GEO and web excellence, encouraging the organization to think differently about digital visibility in the AI era. Supporting a culture of strategic planning and thoughtful execution, ensuring the website evolves deliberately—not reactively.
Governance, Quality & Standards: Creating website governance frameworks, publishing standards, and supportive approval processes to reduce ad‑hoc updates and encourage strategic prioritization. Ensuring quality and alignment of web content by supporting brand, UX, messaging, accessibility, and SEO/GEO standards. Designing and guiding an intake and prioritization process that reflects strategic goals rather than reactive requests. Maintaining consistency and care across content, UX, and design to protect the integrity of the brand and user experience. Building a structured operating model so publishing is predictable, planned, and aligned with campaign and brand goals.

Benefits

Join a rapidly evolving, industry-leading SaaS company on an exciting journey of growth and scalability!
Take on meaningful, high-impact challenges by leveraging cutting-edge technologies and best-in-class protocols to drive innovation.
Own my career path with our internal development framework. Ask us more about this!
Expand my skill set and earn certifications with unlimited access to LinkedIn Learning courses and interactive Microsoft courses & training.
Be part of a supportive and experienced team within a dynamic, inclusive, and encouraging culture.
Enjoy flexible work hours that empower me to balance personal time with professional commitments.
Collaborate in a modern, open-plan workspace featuring a gaming area, free snacks and drinks, and regular social events.
Creating an inclusive environment where I can help shape the culture not just by fitting in, but by adding to it.
Providing a market competitive salary that is applied through a consistent process, equitable for all our employees, and regularly reviewed based on industry data.
Rewarding me with an annual performance-based bonus.
Offering comprehensive Health/Vision/Dental/Life Insurance, and a 401k Retirement Savings Plan with a company match up to 4%.
Granting enhanced leave for expecting parents; 20 weeks 100% paid for primary leave, and 10 weeks 100% paid for secondary leave.
Providing me with a flexible time off policy to take the time off that I need. Be it for vacation, volunteering, celebrating holidays, spending time with family, or simply taking time to recharge and reset.
Having multiple company wellness days each year to prioritize mental health and well-being.
Providing access to RethinkCare, a global behavioral health platform that enhances personal well-being, strengthens professional resilience, and empowers parental success through expert-led training and resources.