Digital Marketing Manager, Robotics
About The Position
With more than $1B in revenue, Tennant Company is a globally recognized leader in the cleaning equipment industry. For the past 150 years, we have been passionate about developing and manufacturing innovative and sustainable solutions for our customers. At Tennant Company, we are committed to stewardship and creating a cleaner, safer and healthier world. With manufacturing, operations and sales, service, and support functions across the globe, your journey at Tennant can take you places you never expected. The Digital Marketing Manager is an execution-focused role accountable for the planning, implementation, and optimization of TNC Robotics' digital demand generation strategy, including digital marketing, website management, social media, and analytics. This role is vital for structuring demand generation by deploying marketing, tools, and content to ensure the opportunity funnel remains full. This position is one of the key incremental roles identified to increase Brand Awareness & Demand Generation.
Requirements
- Education: Bachelor’s degree in Business, Business Administration, or a related technical field is required.
- Experience: Minimum of 7–10 years of experience demonstrating success in digital marketing, marketing technology, or demand generation management.
- Demand & Opportunity Management: Proven capability to create, qualify, and progress opportunities through a visible funnel with clear entry/exit criteria.
- Process Acumen: Deep understanding of the operational and administrative processes to select and deploy marketing technology and engagement tools.
- Results Orientation: Proven capability to drive results and consistently achieve commitments.
Nice To Haves
- Ecommerce marketing experience is a plus.
Responsibilities
- Digital Campaign Execution: Execute targeted digital campaigns (e.g., paid media, email, social) to drive awareness and top-of-funnel lead generation.
- Increase TNC digital presence and deploy specialized Digital Selling Media & Assets (e.g., video shorts) to support the commercial organization as part of the Global Marketing Strategy and Annual Operating Plan.
- Marketing Technology & Automation: Define and deploy the processes, tools, and software required to systematize demand generation.
- Own Marketing automation visibility and insights. Deploy digital engagement tools where applicable.
- Web Management: Optimize the TNC website for customer engagement and support including recommending best practices, web design and content management.
- Performance Tracking: Monitor and analyze digital marketing performance metrics to maximize lead production and marketing efficiency.
Benefits
- A comprehensive benefits package including health insurance, 401(k), profit sharing, disability, life insurance, paid time off, and voluntary benefits!
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
1,001-5,000 employees
