Digital Marketing Manager, Paid Search

Merck KGaA•Bedford, MA

74d

About The Position

As a key member of the Performance Marketing & Channel Operations Team, the Digital Marketing (DM) Manager, Google Ads, will be responsible for end-to-end channel strategy & execution. This role will take an ROI-driven approach to maximizing the Google Ads channel to reach business objectives for Process Solutions (PS) within the Life Science business of MilliporeSigma. This role will be required to collaborate intensively with cross-functional teams from within PS to support full-funnel digital marketing campaigns. This individual will also partner with teams outside of PS in order amplify overall business impact of Google Ads and to ensure full utilization of the channel. At its core, the DM Manager of Google Ads will be at the forefront of channel capabilities and advancements in technology - being the leader in strategizing channel execution. Additionally, they will be accountable for hands-to-keyboard programming, optimization and oversight of Google Ads campaigns including budget management, forecasting, bid strategies, asset creation and reporting on performance & output.

Requirements

Bachelor's or Master's degree in Marketing, Communications, Digital Media, or a related field. A Master's degree is preferred.
5+ years of experience in managing the Google Ads channel or in a general search marketing role, preferably in B2B or life sciences environments.
At least 10 years of professional experience.
Proficiency in Google Ads, Google Analytics, and other relevant digital marketing tools and platforms.
Experience managing significant Paid Search budgets with a focus on ROI.
Demonstrated ability to thrive in a dynamic environment while juggling multiple projects and deadlines. Accompanied by excellent attention to detail and deadline-driven mindset.
Exceptional analytical capabilities to derive insights from data and drive strategic decisions.
Strong written and verbal communication skills, adept at presenting complex ideas in an understandable manner.
Experience with conversion rate optimization, landing page optimization & A/B testing.
Strong interest and enthusiasm for digital marketing and it's impact on overall success. Candidate should bring entrepreneurial-like approach.
Proven experience with SEO strategy & execution, keyword analysis and leveraging tools such as SEMRush or Botify.

Responsibilities

Channel Strategy
Serve as the primary point of contact for PS DM activities related to Google Ads
Engage in campaign planning meetings and strategy development of our campaigns. Identify how Google Ads can enhazh all relevant partners.
Develop always-on blueprint and long-term operating model.
Lead keyword and competitor research, leveraging tools such as SEMRush & Google's Keyword Planner.
Foster strong partnerships with Google Ads Account Team and leverage resources available to us to streamline our planning as well as overall execution.
Channel Operations & Campaign Optimization
Program and setup campaigns using best practices and guidelines established by Google as well as the industry.
Develop campaign assets such as keyword lists, ad copy, visual ad creative, audience targeting and drive webpage enhancements required to meet campaign objectives.
Partner with Digital & eCommerce (D&eC) for executing and enhancing paid search capabilities for eCommerce. Find synergies between the teams to magnify impact and learn from one another's activities.
Stay up to date on Google enhancements and evolutions in technology
Performance Measurement
Track and monitor campaign performance according to required cadence. Use data-driven insights to recommend and implement ongoing improvements.
Google Ads KPIs & targets for Process Solutions
Work with PS & D&eC Analytics teams to establish and maintain self-serve reports & dashboards for adequate monitoring of the campaign.
Collaborate with analytics teams to implement conversion and webpage tracking critical to the success of campaigns.
Lead A/B testing efforts to further optimize and impact the channel can have on overall DM campaigns