Digital Marketing Manager- Media Buyer

Independence Pet Group•New York, NY

3d•Remote

About The Position

Established in 2021, Independence Pet Holdings is a corporate holding company that manages a diverse and broad portfolio of modern pet health brands and services, including insurance, pet education, lost recovery services, and more throughout North America. We believe pet insurance is more than a financial product and build solutions to simplify the pet parenting journey and help improve the well-being of pets. As a leading authority in the pet category, we operate with a full stack of resources, capital, and services to support pet parents. Our multi-brand and omni-channel approach include our own insurance carrier, insurance brands and partner brands Pets Best, a subsidiary of IPH, offers pet insurance and wellness plans for dogs and cats in every state. Founded in 2005 with a mission to provide access to comprehensive animal healthcare at an affordable price, Pets Best delivers flexible coverage, an easy claims process, and excellent customer service. Job Summary: We are seeking a results-driven Digital Marketing Manager- Media Buyer with deep expertise in paid media, media buying, and discount/perks-based acquisition programs to own and scale customer acquisition across performance channels. This role is responsible for planning, executing, and optimizing multi-million-dollar media budgets while leveraging discount programs, employer perks, and partner marketplaces to drive incremental growth and cost-efficient acquisition.

Requirements

5–10+ years of experience in digital marketing, paid media, or growth marketing
Hands-on experience managing media buying and performance channels
Experience managing or partnering with discount programs, perksites, or affinity/partner marketing channels preferred
Strong analytical skills with a focus on incrementality, CPA efficiency, and LTV
Ability to work cross-functionally with finance, product, creative, CRO and analytics teams

Nice To Haves

Proven experience utilizing Google Analytics 4 (GA4) to track user behavior and campaign performance
Experience managing day-to-day operations with affiliate networks and aggregators e.g., Impact.com, including link management, asset distribution, CRO and commission tracking
Experience in insurance, healthcare, fintech, SaaS, or subscription-based businesses preferred
Familiarity with employee benefit platforms, loyalty programs, or partner marketplaces
Experience with MMM, attribution modeling, or incrementality testing
Prior experience in high-growth or PE-backed environments

Responsibilities

Own day-to-day management of paid media across Google Search, YouTube, Meta (Facebook/Instagram), Programmatic/Display, CTV, and Paid Social
Plan, forecast, and manage monthly and quarterly media budgets with a focus on CPA, ROAS, LTV, and CAC efficiency
Work with agency partners to optimize bidding, audience targeting, creative, and landing pages to drive scalable, profitable growth
Identify opportunities to improve incrementality and reduce media waste across channels
Own strategy and execution for discount programs, employer perks, affinity partnerships, and perksite marketplaces (e.g., employee benefit portals, partner marketplaces, loyalty platforms)
Manage relationships with perksite partners and aggregators, ensuring accurate offers, timely updates, and strong visibility
Evaluate performance of discount-driven acquisition, balancing volume, CPA efficiency, and customer quality/LTV
Partner with finance, legal, and product teams to structure offers that drive acquisition without eroding margin
Develop testing frameworks to assess incrementality and cannibalization of discount-based traffic
Build and execute full-funnel acquisition strategies across prospecting, retargeting, and partner-driven channels
Lead structured testing roadmaps for offers, discounts, messaging, and placement across paid and partner channels
Translate performance insights into optimization opportunities across media and perks programs
Collaborate with creative teams to develop performance-driven messaging, including discount and value-based offers
Ensure consistent brand representation across paid media and partner/perks environments
Partner with lifecycle and retention teams to align discount acquisition with long-term value and retention strategies
Own performance reporting across paid media and discount/perks channels, delivering clear insights to stakeholders
Analyze cohort performance to understand LTV, retention, and churn differences between discounted vs. non-discounted customers
Leverage tools such as Google Analytics, ad platforms, attribution tools, and MMM (if applicable)
Manage external media agencies and partner platforms, ensuring accountability and performance against goals
Negotiate placements, fees, and promotional opportunities with perksite partners when applicable