Digital Marketing Manager (Email/SMS)

Lucas Museum of Narrative Art • Los Angeles, CA

3d • $83,000 - $97,000

About The Position

The Digital Marketing Manager is responsible for managing the day-to-day strategy and execution of direct communications. A key member of the Marketing team, they will utilize the CRM to drive brand awareness, audience engagement, and customer retention through email and SMS. They will develop, implement, track, and optimize all direct digital communications. The ideal candidate will have a robust understanding of best practices in the field to yield measurable results.
Candidates must be comfortable operating in a fast-paced, start-up environment. This role requires an action-oriented and highly adaptable leader who can make plans and decisions based on available information and iterate as new insights emerge—without losing momentum.

Requirements

• Five or more years of experience in direct marketing and communications to include creation of emails, email deployment, and mailing list segmentation.
• Five years of management experience over CRM digital teams and/or organizational CRM digital strategy, programming, and budgeting.
• Strong Proficiency in email service provider platform such as Prospect 2 and Active Campaign.
• Administrative experience with a customer database, ex: Tessitura.
• E-mail design and layout experience to maximize patron response and communication effectiveness.
• Strong project management experience.

Nice To Haves

• Knowledge of art museums and/or entertainment industry a plus.

Responsibilities

• Own the email-service-provider (ESP) relationship, maximizing the platform, automation opportunities and troubleshooting, acting as the museum’s “super user” with Prospect 2/Active Campaign.
• Lead the creation of the museum’s online customer journey, including newsletters, transactional emails, automated flows and triggered campaigns (email/SMS)
• Work closely with Membership team to incorporate membership messaging in general public communications and build-out member email journey and digital engagement strategies.
• Maintain and plan communication calendar, including audience segmentation requirements and recommendations
• Grow email list and test design and messaging for better targeting.
• Manage library of email templates, working with Design team to creating new templates as needed
• Oversee creation, scheduling, and production of regular email marketing campaigns by working cross departmentally, making revisions, and gaining approvals as appropriate.
• Proof all communication completely for messaging and functionality and act as the final check point on database communication across a variety of channels.
• Establish and enforce design standards for email and database communication
• Pull lists from CRM (Tessitura) as needed
• Develop an SMS strategy and process to build SMS database and track performance
• Work closely with other marketing department team members to develop, track, and analyze KPIs across platforms to inform strategy and pivot as needed
• Manage deliverability tools and monitoring to ensure best practices and email penetration.
• Support internal (staff) email communications, in collaboration with HR and Communications
• Assist with special projects or other departmental responsibilities and tasks, as assigned

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed