Digital Marketing Manager (B2B)

Simply TV

4h • Remote

About The Position

We are looking for a hands-on Digital Marketing Manager to drive and optimize our B2B digital presence. This role focuses on executing targeted digital programs that reach decision-makers within streaming platforms, broadcasters, and telecom operators — while clearly differentiating Simply.TV in a competitive market.
You will own day-to-day digital channel management, campaign execution, and performance optimization across paid, owned, and earned channels. Working closely with Sales, Product, and customer experience you’ll turn strategic priorities into measurable pipeline impact.
This is an execution-focused role for someone who combines strong B2B digital expertise with a niche-audience mindset and a passion for continuous testing and optimization.

Requirements

• 4+ years of experience in B2B digital marketing, demand generation, or performance marketing in the Digital Media, Streaming, or Metadata industry
• Strong hands-on experience with LinkedIn Ads, Google Ads, email marketing, and marketing automation tools
• Proven ability to reach niche or specialized B2B audiences and generate high-quality leads
• Experience working with CRM and marketing automation platforms (e.g., HubSpot, Pipedrive, Marketo, or similar)
• Solid understanding of conversion optimization, funnel metrics, and campaign analytics
• Experience supporting ABM programs or targeted enterprise marketing initiatives
• Excellent collaboration skills and experience working closely with Sales and Product teams
• A data-driven, test-and-learn mindset with a bias for execution

Responsibilities

• Digital Campaign Execution: Plan, launch, and optimize multi-channel B2B campaigns (LinkedIn, search, display, email, retargeting, and account-based programs)
• Translate GTM priorities into targeted digital initiatives that generate qualified leads and pipeline
• Build campaign reports and insights to guide targeting, messaging, and channel investment
• Niche Audience Targeting: Identify and reach specific buyer personas and industry segments through precise targeting and messaging
• Support Account-Based Marketing (ABM) efforts for key accounts and strategic segments
• Content Distribution & Channel Management: Manage digital distribution of content including whitepapers, case studies, webinars, thought leadership, and product messaging
• Maintain and optimize website performance, landing pages, and conversion flows
• Performance Tracking & Optimization: Monitor KPIs across channels (traffic, engagement, MQLs, conversion rates, pipeline contribution)
• Run A/B tests and continuously improve campaign performance and cost efficiency
• Manage marketing automation and CRM integration (e.g., Pipedrive)
• Brand Differentiation: Ensure consistent positioning that clearly communicates Simply.TV’s value and differentiation in the market
• Monitor competitor activity and industry trends to inform campaign adjustments

Benefits

• Real Impact – Directly influence pipeline growth and market visibility
• Global Reach – Work with a worldwide team serving leading media and technology companies
• Hands-On Ownership – Execute, test, optimize, and see the results of your work
• Remote-Friendly – Work flexibly, collaborate globally, and thrive in a culture that values transparency and ownership.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed