Digital Marketing Lead

Caterpillar Inc.•Clayton, NC

3d•$128,470 - $192,710

About The Position

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it. Caterpillar is seeking a Digital Marketing Lead in our Building Construction Products division. This role offers an exciting opportunity to drive digital transformation within Caterpillar’s small machine business segment as part of a fast‑paced, collaborative team. The position provides leadership and subject‑matter guidance on advanced digital capabilities and related business processes, supporting the successful implementation and integration of digital products. The role partners closely with cross‑functional teams to develop and manage comprehensive digital strategies that increase brand awareness, customer engagement, and business impact. By bridging strategic planning with hands‑on delivery, this role plays a critical part in translating digital strategy into measurable results for the business. What you can look forward to in this role: Lead data‑driven analysis of digital performance to inform optimization strategies and improve business outcomes. Provide functional leadership across implementation, issue resolution, and operational execution while influencing standards, processes, and best practices. Serve as a key connector between strategy, product management, and delivery teams to ensure digital initiatives are executed effectively and at scale.

Requirements

Effectiveness Measurement: Demonstrated ability to apply effective measurement techniques to evaluate work quality and productivity, supporting data‑driven improvement initiatives.
Products and Services: Strong understanding of core products and services and their associated portfolios, with the ability to apply this knowledge appropriately in diverse and evolving situations.
Relationship Management: Demonstrated ability to apply relationship management techniques to build and sustain productive, collaborative relationships with clients, vendors, and internal stakeholders.
Pricing Models and Analytics: Provides analytical and investigative support to the pricing team in support of marketing initiatives, working through ambiguity to identify, analyze, and resolve pricing‑related issues that impact business performance and customer experience.
Software Product Training: Demonstrated ability to create and deliver effective training programs that support the implementation, operation, and utilization of software products and technology systems.

Nice To Haves

4-year degree, (Marketing, Business, Engineering, Software)
Successive growth in each role ensures competency within a fast paced digital marketing team.

Responsibilities

Lead data‑driven analysis of digital performance to inform optimization strategies and improve business outcomes.
Provide functional leadership across implementation, issue resolution, and operational execution while influencing standards, processes, and best practices.
Serve as a key connector between strategy, product management, and delivery teams to ensure digital initiatives are executed effectively and at scale.