Digital Marketing Analytics Lead

Adobe • San Jose, CA

1d

About The Position

Our Company Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! The Opportunity At Adobe, we're committed to helping our customers deliver unparalleled digital experiences and are looking for a passionate individual to accelerate the effectiveness of our digital marketing motion through data, insights, and innovative measurement methods! In the Enterprise Analytics team, we are tasked with optimizing the performance of the Digital Demand Generation activities through proactive analysis, enablement, and measurement innovation. We are passionate about diving deep into data, building reporting solutions and driving insights to help our partners scale efficiently. The Digital Marketing Analytics Lead will serve as a strategic partner to the Digital Demand Generation organization. This role will drive regular inspection and proactive insights to optimize our marketing performance on the web as well as mentor junior analysts.

Requirements

• Degree in Marketing, Statistics, Business Administration or other relevant fields
• 7+ years of experience in a marketing science/analytics role in a B2B environment, including with Account-Based Marketing, or as part of a media agency
• Experience with SQL and Data Visualization Tools (Tableau, PowerBI etc.)
• Deep understanding of digital and offline marketing strategies, funnel optimization, engagement metrics and customer lifetime value optimization
• Familiarity with marketing measurement frameworks like MTA, MMM, incrementality testing, A/B and multivariate testing and brand lift studies
• Proficient in paid media tracking technologies like UTM frameworks, Adobe Launch, Adobe Analytics, pixels, and conversion APIs across platforms including Meta, LinkedIn, and Google Ads.
• Demonstrated experience supporting digital demand generation functions to drive strategic insights and performance improvement
• Strong communicator with a strategic attitude - comfortable working cross-functionally and presenting to senior leadership.
• Experience with mentoring or managing junior analysts
• Highly entrepreneurial and able to operate independently with minimal direction

Nice To Haves

• Experience in driving or optimizing your own digital marketing campaigns. We love former marketeers who can bring their analytics chops as well as speak the marketing language.

Responsibilities

• Drive strategic analytics initiatives to improve the efficiency and impact of our global digital marketing spend with a focus on our paid and owned channels
• Lead biweekly performance inspection reviews investigating strategic shifts and providing recommendations
• Build out a testing and optimization roadmap for our digital media, with regular readouts on test performance
• Combine qualitative and quantitative insights to drive channel and customer-segment level insights that inform targeting, creative optimization and budget allocation strategies
• Own the relationship with the Digital Media and Demand Journey leaders, influencing marketing strategy and roadmap priorities
• Mentor and guide junior analysts to provide impactful insights and improve the overall quality of analysis.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level