Digital Marketing Senior Consultant/Lead

Truist Bank • Atlanta, GA

6d • Onsite

About The Position

Full time digital advertising marketing strategist to support, promote and sell Truist’s financial products and services for direct to consumer. The individual will help manage campaigns for paid search, and support, as needed, social, display advertising and affiliate/3rd party aggregators. Manage the implementation of paid search programs, analyze campaign effectiveness by leveraging data and provide insights.

Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent experience and related training
• Two to Five years’ experience managing Paid Search campaigns
• Experience managing projects and/or working with an agency partner
• Knowledge of the industry's competitive landscape and the factors that differentiate Truist and its competitors in the market
• Proficient in Excel and PowerPoint
• English (Required)

Nice To Haves

• Google Ads Certification
• Knowledge of Google Ads, Bing Ads, Display DSP Campaigns, Inbox Ads, Google Discovery Ads
• Experience developing digital marketing strategies that drive traffic and conversions
• Ability to interpret and explain complex information to a range of audiences and build consensus among different stakeholders
• Working knowledge of American Disabilities Act (ACT) compliance requirements
• Experience with Adobe products (AEM, Analytics, Audience Manager and Adobe Cloud)
• Basic to intermediate understanding of SEO and online local listings, working with Location Pages.

Responsibilities

• Develop and execute strategies for Truist online digital advertising channels with a focus on Paid Search.
• Develop digital marketing tactics to increase product adoption and utilization.
• Partner with lines of business (LOB) and marketing strategists to develop product specific roadmaps which assist in achieving LOB goals through digital marketing strategies.
• Leverage web analytics (Adobe) and performance data to develop and refine digital marketing strategies and reporting.
• Responsible for creation and analysis of daily, weekly, and monthly reporting.
• Support the Paid Search Channel Lead with testing plans, presentations, and day to day management of the Paid Search Program.
• Partner with the agency to review performance and provide feedback on optimizations.
• Work with internal stakeholders including, Legal, Risk and Compliance for approvals and ensure work is being done within the risk framework.
• Stay current on the changes taking place in the digital environment. Research and evaluate industry trends, the competitive environment, and emerging technologies.
• Strong quantitative, technical, analytical, and problem-solving skills, with an aptitude for measuring results and identifying actionable insights.

Benefits

• Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates.
• Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays.
• Depending on the position and division, this job may also be eligible for Truist’s defined benefit pension plan, restricted stock units, and/or a deferred compensation plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level