Digital Marketing Lead
About The Position
Peregrine is building software that powers mission-critical operations across public and private sector organizations. We’re scaling quickly, and are looking for a senior digital leader to build our Digital Marketing Studio from zero. This role owns how we show up digitally. All of it. Paid, web, SEO/AEO/GEO, lifecycle, marketing ops, analytics, and whatever comes next. You’ll create a central studio that partners with field marketing, product marketing, communications, and agency partners to execute regional and segment campaigns at scale. Think in-house consultancy plus execution engine. You’ll start hands-on. Then you’ll hire, systematize, and scale. This is not a “run the old martech playbook” role. We want someone who’s excited by where digital marketing is going now. AI-native workflows. New tools. Faster experimentation. Smarter personalization. And real impact on pipeline and brand.
Requirements
- Deep experience across digital marketing in a high-growth B2B or B2G company.
- A track record of building teams and functions, not just inheriting them.
- Comfort going hands-on when needed. And stepping back to lead when it’s time.
- Experience with tools like HubSpot, Salesforce, Salesloft, modern CMSs, paid platforms, BI tools, and SEO.
- Real curiosity and momentum around AI-native tools and workflows. Clay, propensity models, intent signals, experimentation platforms. You stay current.
- Strong hiring instincts. High bar. High trust.
Responsibilities
- Build Peregrine’s Digital Studio from the ground up. Operating model, processes, SLAs, reporting. The whole thing.
- Own all digital channels: paid acquisition, website and conversion, SEO/AEO/GEO, email and CRM, marketing ops, and measurement.
- Partner closely with field, product marketing, events, comms, and design teams to execute integrated campaigns across regions and audiences.
- Set a strong experimentation cadence. Clear hypotheses. Fast tests. Learnings that stick.
- Establish channel reporting that leadership trusts and actually uses.
- Hire and manage a high-performing team (starting with ~3) and grow the function over time.
Benefits
- Benefits
- Equity (if applicable)
- Bonus (if applicable)
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
