Digital Marketing Lead

WithCoverage•New York, NY

2h•$150,000 - $200,000

About The Position

We are looking for a strategic, hands on Digital Marketing Lead to architect and execute our digital lead generation strategy. This is a foundational hire. You will partner closely with our Growth Leads, BDR, and Community teams to generate high quality inbound pipeline and create repeatable, scalable acquisition channels. You will own digital marketing end to end, from strategy and experimentation to execution and optimization, with a clear focus on pipeline generation and revenue impact. If you are excited about building from zero, testing fast, and driving measurable growth at a scaling company, this role is for you.

Requirements

5-8+ years in digital marketing, demand generation, or growth marketing
Experience at a high growth startup, Series A to C preferred
Proven track record of driving pipeline and revenue, not just traffic
Experience owning paid channels with meaningful budget responsibility
Deep expertise in performance marketing including Google Ads, LinkedIn, and Meta
Strong understanding of B2B funnel metrics including MQL, SQL, CAC, LTV, and conversion rates
Data driven mindset with strong analytical skills
Experience with attribution and marketing analytics tools
Ability to operate both strategically and tactically
Builder mentality and comfortable creating structure from scratch
Highly collaborative and thrives in cross functional partnership
Experimentation driven and hypothesis oriented
Accountable for outcomes, not just activity
Bias toward action in fast paced environments

Responsibilities

Build the Digital Demand Engine
Develop and execute our digital marketing strategy aligned to pipeline and revenue goals Identify, test, and scale high performing acquisition channels including paid search, paid social, display, and retargeting.
Build a structured experimentation roadmap with clear hypotheses and success metrics
Drive Pipeline for Growth Teams
Partner with Growth Leads to align campaigns to ICPs, verticals, and priority segments
Support BDR with campaign driven lead flows and nurture strategies
Collaborate with Community to amplify programs, events, and partnerships digitally
Own Performance and Optimization
Manage paid media budgets and optimize for CPL, SQLs, and pipeline contribution
Implement and improve tracking, attribution, and reporting frameworks
Use data to inform targeting, creative, messaging, and landing page improvements
Launch and Optimize Campaign Infrastructure
Build and optimize landing pages and conversion funnels
Partner with content to activate high performing assets including case studies, webinars, and thought leadership
Improve website conversion rates through CRO best practices
Establish Scalable Foundations
Select and manage marketing technology stack as needed
Create dashboards and reporting for leadership
Define benchmarks and growth targets for digital acquisition

Benefits

Competitive compensation that may include equity
Flexible paid time off
Comprehensive benefit plans for medical, dental, vision, life, and disability
Flexible Spending Accounts (FSAs): Health Care FSA and Dependent Care FSA
Commuter Savings Account
Human Interest: 401(k) provider
Time Off: Sick Leave, Family and Medical Leave, Flexible Time Off
Paid Holidays: Observance of all major national holidays
A curated in-office employee experience, designed to foster community, team connections, and innovation, that also includes catered lunches in the office on Fridays for in-office workers
Collaborative, transparent, and fun culture