Digital Marketing Intern, Chartwells Higher Ed / University of Minnesota - Minneapolis

Compass Group•Minneapolis, MN

10d•Onsite

About The Position

As the Digital Marketing Intern, you will lead M Food Co.'s student-facing digital storytelling lane by creating engaging content that highlights the student dining experience across residential dining halls, retail locations, meal plan promotions, catering, and special events. Rather than serving as general marketing support, this role owns M Food Co.'s digital content pipeline with support from the Marketing Team, from capturing photos and videos to supporting social media, email marketing, and campaign reporting. Working closely with the Director of Marketing & Communications and the Marketing & Sustainability Manager, you'll help transform everyday dining experiences into compelling content that connects with University of Minnesota students. You'll also play an important role in measuring the success of marketing efforts by helping track engagement, compiling campaign results, and creating recap reports that inform future strategies. This internship is ideal for students interested in digital marketing, social media, communications, photography, videography, content creation, or brand marketing.

Requirements

Excellent written and verbal communication skills
Strong organizational skills and attention to detail
Comfortable photographing and filming students, food, and events
Familiarity with Instagram, TikTok, Facebook, LinkedIn, and emerging social media platforms
Understanding of current social media trends and digital storytelling
Ability to work independently while managing multiple projects
Comfortable appearing on camera when needed

Nice To Haves

Basic experience with Canva, Adobe Creative Suite, CapCut, or similar creative software preferred
Photography and/or videography experience is preferred but not required

Responsibilities

Own day-to-day content creation by capturing photos and videos across dining halls, retail locations, and special events.
Create engaging content that showcases campus dining experiences.
Assist with short-form video production and trend-based content.
Support social media scheduling and content planning.
Maintain an organized library of marketing photos and videos.
Serve as the primary content creator for M Food Co. events by capturing event photography and video.
Document behind-the-scenes moments.
Record student reactions and testimonials.
Identify real-time social media opportunities during events.
Collaborate with the Event Interns to ensure key moments are documented.
Lead weekly student-facing newsletter development, formatting, and digital content needs with support from the Event Interns, Ambassadors, and the Marketing Team.
Support the monthly client newsletter by contributing photos, visual assets, digital performance updates, and content support as assigned.
Create graphics and visual assets for email campaigns.
Support Dine on Campus website updates as needed.
Assist with digital promotional campaigns throughout the academic year.
Track social media engagement and campaign performance.
Assist with monthly digital marketing reports.
Compile event and campaign recap documents.
Organize photos, videos, and performance metrics for future use.
Identify trends and insights to improve future marketing efforts.
Collaborate with Event, Boost, Retail, Wellness, Ambassadors, and other Marketing Team members.
Support major initiatives including Welcome Week, Milestones, Love at First Bite, Taste of Home, Fuel Up for Finals, ImpactFul, and additional campus campaigns.
Assist with creative brainstorming and campaign planning meetings.