Digital Marketing Intern

Hollywood Park Management Company, LLC. • Inglewood, CA

2h • $19 - $20 • Onsite

About The Position

This Digital Marketing internship at Hollywood Park is an incredible opportunity for a motivated and data-driven individual to assist with critical digital marketing initiatives for SoFi Stadium, YouTube Theater and the Hollywood Park campus. Responsibilities include supporting website updates, creating and managing email campaigns, handling digital ad buys, and assisting with reporting and accounting data for various event marketing campaigns. Interns will work with specific departments at our offices in Inglewood, CA and immerse themselves in a behind-the-scenes experience. By participating in this program, individuals will gain knowledge of the business, establish meaningful connections, and explore exciting career opportunities.

Requirements

• Currently enrolled in a college or university program as a junior, senior, recently graduated, or master’s degree student
• Pursuing a degree in Computer Science, Information Systems, or similar area of study
• Must be able to travel to the YouTube Theater and SoFi Stadium offices in Inglewood, CA at least 2-3 times per week

Nice To Haves

• Bilingual, English/Spanish
• Ability to code (HTML/CSS/JS) and use Photoshop or similar software
• Ability to analyze data
• Experience with data analysis, decks/presentations

Responsibilities

• Assist the marketing team with website updates, email sends and digital ad buys for SoFi Stadium and YouTube Theater events, including webpage builds, image resizing, spotchecking copy, spreadsheet organization etc.
• Organize and manage excel spreadsheets, invoices and ROI (return of investment) analysis on digital ad spends.
• Assist Email Marketing Specialist with one-off and automated email builds (including template designs and copy updates), image resizing, quality assurance and reporting.
• Work on various social media initiatives including paid media buys, experimenting with different content variations to optimize performance, analyzing data and creating reports, and brainstorming new campaign ideas.
• Provide assistance to Digital Marketing Manager with data pulls, analysis, PowerPoint presentations, and billing invoices as needed.
• Ensure accuracy and test various consumer-facing products and softwares to improve and maximize user experience.
• Gain valuable, real-world experience with digital marketing best practices in the sports and entertainment industry.
• Become familiar with website, mobile and email marketing tools and understand how our organization drives engagement, revenue and retention for a world-class campus.
• Understand the importance of data-driven decision making, A/B testing and journey based marketing for various customer segments and personas.
• Gain experience collaborating with various departments (operations, IT, PR/communications, legal etc), with the motivation to help others and become a valuable asset to the organization.

Benefits

• Sick Time: After 90 days, Ability to use up to 5 days or 40 hours of paid sick leave per year.
• 401(k): After 90 days, eligibility to participate in the Company’s 401(k) program. Hollywood Park will match the first 3% at 100% and 50%, thereafter, up to 5%.
• Perkspot: Discounts on many products and services (e.g, travel, gym memberships, entertainment, electronics, etc.)

What This Job Offers

• Job Type: Part-time
• Career Level: Intern
• Education Level: No Education Listed