Digital Marketing Intern

The Pennsylvania Horticultural Society•Philadelphia, PA

8d•$0 - $1,500

About The Position

The Pennsylvania Horticultural Society (PHS) seeks a part-time Digital Marketing Intern to work closely with the Associate Director of Digital Content on content creation and digital marketing initiatives with a focus on email marketing, SEO, and digital marketing content. This internship runs from September - December 2026 with flexible scheduling to accommodate academic commitments. The intern must be available 24 hours a week. This position will receive a total stipend of $1,500, payable in 3 payments, on the condition that the student must receive college credit for the internship.

Requirements

Currently pursuing a degree in Marketing, Communications, Journalism, or related field.
Strong writing, editing, and proofreading skills with a keen attention to detail.
Proficiency in Microsoft Office Suite (Outlook, Word, PowerPoint, Excel).
Ability to manage multiple projects, prioritize tasks effectively, and solve problems in real time.
Comfortable conducting interviews and translating information into engaging content.
Creative, organized, and flexible with a collaborative mindset.

Nice To Haves

Rising Junior or Senior preferred.
Interest or experience in SEO and content marketing (coursework, projects, or self-taught knowledge welcomed).
Familiarity with email marketing platforms, project management software, and CMS systems is a plus.
Interest in horticulture, community engagement, or nonprofit work is a plus.

Responsibilities

Assist in executing PHS’s digital marketing strategy to support brand awareness, audience engagement, and lead generation.
Write and edit content for the PHS website and email campaigns with a focus on SEO best practices.
Conduct keyword research and collaborate on content calendars to ensure optimized, audience-driven content.
Support SEO efforts including on-page optimization, meta descriptions, internal linking, and content audits.
Interview subject matter experts and community partners to gather stories and develop engaging content.
Assist in email marketing efforts by drafting and sending email campaigns through MailChimp.
Work within a Content Management System (CMS) to publish and update website content.
Research and select appropriate images and digital assets using Canto, PHS’s digital asset management system.
Review analytics reports and support content performance tracking (Google Analytics, email reports, etc.).
Contribute to marketing and communications activities for major PHS initiatives including the Pop Up Gardens, Meadowbrook Farm, the Philadelphia Flower Show, and ongoing campaign promotions.