About The Position

The Digital Marketing Intern is a role focused on the Matrox website and digital marketing strategies. Reporting to the Digital Marketing Manager, you’ll work cross-functionally in a fast-paced environment and with different stakeholders to assist the team in their day-to-day activities ensuring optimization of digital channels, implementing strategies that drive traffic and conversions, and measuring results.

Requirements

  • Bachelor or master’s degree student in Marketing or a related field.
  • Superior organization skills: must be able to direct multiple initiatives simultaneously and be responsive to internal and external constraints and inter-dependencies.
  • Self-starter with strong attention to detail.
  • Strong analytical and computer skills

Nice To Haves

  • website programming or use of a CMS
  • Google Analytics
  • Google Ads
  • Google Data Studio
  • YouTube
  • LinkedIn
  • Twitter
  • Salesforce
  • HubSpot
  • Marketo
  • databases
  • Excel

Responsibilities

  • Scope and execute Matrox website changes and examine web traffic patterns, looking to improve user experience and maximize conversions.
  • Monitor website health, address issues in a timely fashion, and work with the IT web team to optimize performance and backend SEO and exploit technical opportunities.
  • Conduct keyword research, track page rankings and analyze competitive landscape, highlighting potential opportunities and working with the content team to implement changes.
  • Assist with structure data (schema markup) implementation where applicable and monitor results.
  • Create reports in Google Analytics 4 and Looker Studio to measure performance of SEO efforts and other marketing initiatives and campaigns, tracking progress on a regular basis and assessing against KPIs.
  • Assist the team with other digital marketing initiatives as needed.
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