Digital Marketing Director - Marketing Automation and Channel Operations

Fannie Mae • Washington, DC

1d • $175,000 - $239,000 • Hybrid

About The Position

In this compelling new senior leadership role, you will bring to life our new enterprise demand-generation capability by operationalizing personalization and automation at scale. This is a transformation and builder role. The Director will evolve the existing channel management organization overseeing our website, email and martech stack while establishing new demand-generation capabilities, skills, processes, governance, and ways of working.

Requirements

• 8 years of experience in digital marketing channel management including proven experience transforming digital solutions with marketing technology.
• 5 years of experience in leading or building a demand generation or lifecycle marketing team leveraging marketing automation strategies.
• Proven ability to build and lead digital marketing teams and deliver large‑scale, cross‑organizational initiatives with multiple complex workstreams across a digital ecosystem.
• Strong understanding of modern martech ecosystems, including marketing automation, CMS, CRM/customer data, analytics, identity/audience management, personalization, and integrations and cross-channel lifecycle strategy (email, SMS, in-app, on-site messaging), and learning management systems like Docebo.
• Demonstrated ability to translate business and marketing strategy into technology, data, process, and operating-model requirements.
• Strong foundation in data-driven decisioning, testing methodologies, and measurement frameworks.
• Excellent communication, stakeholder influence, and organizational leadership skills.
• Bachelor's degree or equivalent experience.
• Shows curiosity and adaptability in learning and responsibly applying new technologies, including artificial intelligence, to reimagine how we work.

Nice To Haves

• Master's degree preferred.
• 5+ years of experience as a leader or strategic partner using marketing automation platforms (e.g. Acquia, Drupal, Google Analytics Suite, and Salesforce Marketing Cloud).
• Familiarity with Agile methodologies and modern digital development practices.
• Track record of developing and executing strategies for websites or digital solutions that drive sales and strengthen customer relationships.
• Experience within financial services or similarly complex/regulated industries.

Responsibilities

• Elevate the existing channel strategy and management organization by developing new skills in marketing automation, journey orchestration, campaign operations, personalization, testing, and performance optimization.
• Build and operationalize a new demand-generation operations capability, including campaign orchestration, audience activation, nurture execution, lead/customer journey operations, testing, measurement, and continuous optimization.
• Own the business strategy, roadmap, governance, adoption, and optimization of the marketing technology capabilities that enable demand generation, personalization, channel activation, and measurement, including Salesforce Marketing Cloud. Identify capability gaps and recommend technology, process, or data solutions that improve marketing effectiveness and operational efficiency.
• Increase the maturity and adoption of marketing automation across the organization, moving from one-time campaign execution toward always-on, data-driven customer journeys.
• Communicate the measurable business impact of digital initiatives to stakeholders and partners.
• Own the operational excellence, governance, publishing model, releases, quality, performance, and continuous improvement of the website, email, organic search (SEO/AEO), and learning management system.
• Define and/or optimize the operating model, processes, roles, workflows, governance, and capabilities required to scale demand-generation programs across the enterprise.
• Continuously identify opportunities to reduce manual work, improve cycle time, increase reuse, and automate repeatable processes and improve our scalable channel and campaign operating model covering intake, prioritization, capacity planning, workflow, approvals, QA, deployment, and measurement.
• Drive responsible adoption of automation and AI capabilities that improve campaign development, personalization, testing, optimization, and channel operations.
• Cultivate strong relationships with key business line and marketing and technology teams to inform strategy, gain alignment, and drive cross‑organizational buy‑in.
• Partner with Data and Analytics, Digital Experience, Marketing, and Technology to define the audience data, behavioral signals, triggers, identity, measurement, and decisioning capabilities required to deliver increasingly personalized and automated customer journeys.
• Partner closely with the Director, Demand Generation and the Segment Marketing team.
• Lead the transformation of the existing high performing channel management team into a modern demand-generation operations and marketing automation organization.
• Coach and develop the team while establishing clear performance expectations and accountability.
• Coach and mentor team members to drive high performance and best‑in‑class execution.
• Oversee vendor and partner relationships and contracts as needed.

Benefits

• Health, Life, Voluntary Lifestyle, and other benefits and perks that enhance an employee's physical, mental, emotional, and financial well-being.
• Fannie Mae incentive program

What This Job Offers

• Job Type: Full-time
• Career Level: Senior